Brandwave

Dive gear brands:Which are searched most?

In September 2026, Aqua Lung was the most searched among dive gear brands worldwide, with an estimated 40.5K branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aqua Lung56.2%
  2. Scubapro37.6%
  3. Mares6.2%

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Share of SearchLeaderboard

Compare the dive gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dive gear brands worldwide, by month

Share of Search by month for Aqua Lung, Scubapro, Mares. The figures are in the table below the chart.

View monthly share of search table
MonthAqua LungScubaproMares
Oct 202556%37.5%6.6%
Nov 202556%37.5%6.6%
Dec 202556.6%37.9%5.5%
Jan 202656.4%37.7%5.8%
Feb 202660.9%33.4%5.7%
Mar 202656.2%37.6%6.2%
Apr 202656.2%37.6%6.2%
May 202651.7%42.2%6.1%
Jun 202651.5%42.1%6.4%
Jul 202650.9%41.6%7.4%
Aug 202650.9%41.6%7.4%
Sep 202656.2%37.6%6.2%

This month’s ranking, September 2026

  1. 1.Aqua Lung

    56.2%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +5.3 points.

  2. 2.Scubapro

    37.6%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -4 points.

  3. 3.Mares

    6.2%

    Held 3rd. 4.4K estimated branded searches, -24.7% vs prior month. Share -1.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among dive gear brands worldwide?

In September 2026, Aqua Lung was the most searched among dive gear brands worldwide, with an estimated 40.5K branded searches and 56.2% estimated Share of Search within this set. Scubapro is in 2nd place, 18.6 percentage points behind at 37.6% Share of Search.

Global dive gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aqua Lung56% → 56.2%60.9%Feb 202650.9%Jul 20261st
Scubapro37.5% → 37.6%42.2%May 202633.4%Feb 20262nd
Mares6.6% → 6.2%7.4%Jul 20265.5%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Aqua Lung’s estimated Share of Search among dive gear brands worldwide peaked at 60.9% in February 2026 and was lowest at 50.9% in July 2026.
  • Across the 12 months ending September 2026, Scubapro’s estimated Share of Search among dive gear brands worldwide peaked at 42.2% in May 2026 and was lowest at 33.4% in February 2026.
  • Across the 12 months ending September 2026, Mares’ estimated Share of Search among dive gear brands worldwide peaked at 7.4% in July 2026 and was lowest at 5.5% in December 2025.
  • Across the 12 months ending September 2026, Aqua Lung, Scubapro and Mares held steady: their estimated Share of Search among dive gear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dive gear brands worldwide in September 2026?

  1. In September 2026, Aqua Lung gained estimated Share of Search among dive gear brands worldwide, from 50.9% to 56.2%.

  2. In September 2026, Scubapro lost estimated Share of Search among dive gear brands worldwide, from 41.6% to 37.6%.

  3. In September 2026, Mares lost estimated Share of Search among dive gear brands worldwide, from 7.4% to 6.2%.

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