How popular isShearwater?
In September 2026, people searched for Shearwater by name about 5,500 times worldwide, an 8.3% decrease from the previous year. These searches made up 4.4% of all global dive gear brand searches, placing Shearwater sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dive gear brands, Shearwater appeared in all answers and was the third most recommended of the seven.
Shearwater is the sixth most searched of 7 competitors and the third most recommended in AI answers.
Aqua LungShare of searches 32.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CressiShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
ScubaproShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ApeksShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
ShearwaterShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top dive gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shearwater appeared in all five answers. Shearwater is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scubapro1st
- Aqua Lung2nd
- Shearwater3rd
Mares4th- Cressi5th
- Apeks6th
Fourth Element7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about dive gear brands
5 answers
Asked ChatGPT
“Which dive gear brand should I buy?”
Asked ChatGPT
“What are the best dive gear brands?”
Asked ChatGPT
“What's the best dive gear brand for a recreational diver?”
Searched Google, AI Overview
“best dive gear”
Searched Google, AI Overview
“scuba gear brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dive gear brands compete with Shearwater?
Share of searches by month for Aqua Lung, Cressi, Scubapro, Apeks, Fourth Element, Shearwater, Mares. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Cressi | Scubapro | Apeks | Fourth Element | Shearwater | Mares |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.1% | 22.1% | 9.9% | 5.4% | 4.9% | 2.5% |
| Nov 2025 | 31.3% | 21% | 21% | 14% | 5.1% | 5.3% | 2.3% |
| Dec 2025 | 33.4% | 22.3% | 22.3% | 10% | 5.4% | 4.5% | 2% |
| Jan 2026 | 32.6% | 21.8% | 21.8% | 11.9% | 5.3% | 4.4% | 2.1% |
| Feb 2026 | 36.7% | 20.1% | 20.1% | 11% | 4.9% | 5% | 2.1% |
| Mar 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| Apr 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| May 2026 | 29.4% | 24% | 24% | 10.7% | 4.8% | 4.9% | 2.1% |
| Jun 2026 | 26.8% | 32.7% | 21.9% | 8% | 4.4% | 4.2% | 2.1% |
| Jul 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Aug 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 7.9% | 5.3% | 4.4% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.3% | 40.5K | 0% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.4% | 33.1K | -33.1% | -6.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.6% | 27.1K | -18.1% | -0.2 points | |
| 4, held 4th | 7.9% | 9.9K | -18.2% | -0.1 points | |
| 5, held 5th | 5.3% | 6.6K | 0% | +0.9 points | |
| 6, held 6th | 4.4% | 5.5K | -12.7% | +0.2 points | |
| 7, held 7th | 2.2% | 2.7K | -24.4% | -0.2 points |
32.3%
Moved from 2nd to 1st. 40.5K estimated branded searches, 0% vs prior month. Share +5.6 points.
2.
Cressi26.4%
Moved from 1st to 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -6.2 points.
3.
Scubapro21.6%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
4.
Apeks7.9%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.4%
Held 6th. 5.5K estimated branded searches, -12.7% vs prior month. Share +0.2 points.
7.
Mares2.2%
Held 7th. 2.7K estimated branded searches, -24.4% vs prior month. Share -0.2 points.
Compare popularity between Shearwater and its closest rivals
Every comparison with Shearwater
10 comparisons
How has branded search demand for Shearwater changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shearwater worldwide fell from 6K to 5.5K.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands worldwide decreased from 4.9% to 4.4%.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands worldwide peaked at 5.3% in November 2025 and was lowest at 4.2% in July 2026.
How did search popularity change for dive gear brands worldwide in September 2026?
4 changes
In September 2026, Aqua Lung overtook Cressi to become the leader among dive gear brands worldwide, with 32.3% of the searches.
In September 2026, Fourth Element gained share of searches among dive gear brands worldwide, from 4.4% to 5.3%.
In September 2026, Cressi lost share of searches among dive gear brands worldwide, from 32.6% to 26.4%.
Estimated monthly branded searches for Apeks worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are Shearwater’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shearwater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shearwater dive computer
- shearwater perdix
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Where does Shearwater compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dive computer brands | 5th of 8 | 0.15% | Show ranking |
| Dive gear brands | 6th of 7 | 4.4% | Shown above |
Is Shearwater your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.