Brandwave

Dive Computer brands:Which are searched most?

In September 2026, Apple Watch was the most searched among dive Computer brands worldwide, with an estimated 8.2M branded searches and 61.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple Watch61.4%
  2. Garmin32.8%
  3. Mares3.4%
  4. Suunto1.9%
  5. Cressi0.25%
  6. Scubapro0.2%
  7. Oceanic0.03%
  8. Sherwood<0.01%

Follow dive Computer brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the dive computer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dive Computer brands worldwide, by month

Share of Search by month for Apple Watch, Garmin, Mares. The figures are in the table below the chart.

View monthly share of search table
MonthApple WatchGarminMaresSuuntoCressiScubaproOceanicSherwood
Oct 202564.4%29%3.6%2.5%0.22%0.22%0.04%<0.01%
Nov 202564.7%30.4%2.5%2.1%0.18%0.18%0.03%<0.01%
Dec 202565.7%29.6%2.5%1.7%0.18%0.18%0.03%<0.01%
Jan 202661%33.2%3.4%1.9%0.21%0.21%0.04%<0.01%
Feb 202660.4%32.7%4.1%2.3%0.2%0.2%0.04%<0.01%
Mar 202656.3%37.1%3.9%2.2%0.23%0.23%0.04%<0.01%
Apr 202656.3%37.1%3.9%2.2%0.23%0.23%0.04%<0.01%
May 202655.7%37.8%3.8%2.1%0.28%0.28%0.04%<0.01%
Jun 202656.4%36.9%3.8%2.2%0.42%0.28%0.04%<0.01%
Jul 202655.7%36.8%4.7%2.2%0.42%0.28%0.04%<0.01%
Aug 202655.6%37%4.7%2.1%0.34%0.23%0.03%<0.01%
Sep 202661.4%32.8%3.4%1.9%0.25%0.2%0.03%<0.01%

This month’s ranking, September 2026

  1. 1.Apple Watch

    61.4%

    Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +5.8 points.

  2. 2.Garmin

    32.8%

    Held 2nd. 4.4M estimated branded searches, -18.5% vs prior month. Share -4.2 points.

  3. 3.Mares

    3.4%

    Held 3rd. 450K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  4. 4.Suunto

    1.9%

    Held 4th. 254K estimated branded searches, -18% vs prior month. Share -0.2 points.

  5. 5.Cressi

    0.25%

    Held 5th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  6. 6.Scubapro

    0.2%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Oceanic

    0.03%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Sherwood

    <0.01%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dive Computer brands worldwide?

In September 2026, Apple Watch was the most searched among dive Computer brands worldwide, with an estimated 8.2M branded searches and 61.4% estimated Share of Search within this set. Garmin is in 2nd place, 28.6 percentage points behind at 32.8% Share of Search.

Global dive Computer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Apple Watch64.4% → 61.4%65.7%Dec 202555.6%Aug 20261st
Garmin29% → 32.8%37.8%May 202629%Oct 20252nd
Mares3.6% → 3.4%4.7%Jul 20262.5%Nov 20253rd
Suunto2.5% → 1.9%2.5%Oct 20251.7%Dec 20254th
Cressi0.22% → 0.25%0.42%Jul 20260.18%Nov 20255th
Scubapro0.22% → 0.2%0.28%Jul 20260.18%Nov 20256th
Oceanic0.04% → 0.03%0.04%Jan 20260.03%Nov 20257th
Sherwood<0.01%<0.01%Feb 2026<0.01%Dec 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Apple Watch’s estimated Share of Search among dive Computer brands worldwide decreased from 64.4% to 61.4%.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among dive Computer brands worldwide increased from 29% to 32.8%.
  • Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive Computer brands worldwide decreased from 2.5% to 1.9%.
  • Across the 12 months ending September 2026, Apple Watch’s estimated Share of Search among dive Computer brands worldwide peaked at 65.7% in December 2025 and was lowest at 55.6% in August 2026.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among dive Computer brands worldwide peaked at 37.8% in May 2026 and was lowest at 29% in October 2025.
  • Across the 12 months ending September 2026, Mares’ estimated Share of Search among dive Computer brands worldwide peaked at 4.7% in July 2026 and was lowest at 2.5% in November 2025.
  • Across the 12 months ending September 2026, Mares, Cressi, Scubapro, Oceanic and Sherwood held steady: their estimated Share of Search among dive Computer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dive Computer brands worldwide in September 2026?

  1. In September 2026, Apple Watch gained estimated Share of Search among dive Computer brands worldwide, from 55.6% to 61.4%.

  2. In September 2026, Garmin lost estimated Share of Search among dive Computer brands worldwide, from 37% to 32.8%.

  3. In September 2026, Mares lost estimated Share of Search among dive Computer brands worldwide, from 4.7% to 3.4%.

  4. Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  6. Estimated monthly branded searches for Suunto worldwide fell 19.3% over 12 measured months, from 315K to 254K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free