Brandwave

How popular isSuunto in search?

In September 2026, there were an estimated 254K branded searches for Suunto worldwide which is down 19.3% over the last 12 months. Suunto holds 1.9% estimated Share of Search among dive Computer brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple Watch61.4%
  2. Garmin32.8%
  3. Mares3.4%
  4. Suunto1.9%
  5. Cressi0.25%
  6. Scubapro0.2%
  7. Oceanic0.03%
  8. Sherwood<0.01%
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Which dive Computer brands compete with Suunto?

Suunto against dive Computer brands worldwide, by month

Share of Search by month for Apple Watch, Garmin, Mares, Suunto. The figures are in the table below the chart.

View monthly share of search table
MonthApple WatchGarminMaresSuuntoCressiScubaproOceanicSherwood
Oct 202564.4%29%3.6%2.5%0.22%0.22%0.04%<0.01%
Nov 202564.7%30.4%2.5%2.1%0.18%0.18%0.03%<0.01%
Dec 202565.7%29.6%2.5%1.7%0.18%0.18%0.03%<0.01%
Jan 202661%33.2%3.4%1.9%0.21%0.21%0.04%<0.01%
Feb 202660.4%32.7%4.1%2.3%0.2%0.2%0.04%<0.01%
Mar 202656.3%37.1%3.9%2.2%0.23%0.23%0.04%<0.01%
Apr 202656.3%37.1%3.9%2.2%0.23%0.23%0.04%<0.01%
May 202655.7%37.8%3.8%2.1%0.28%0.28%0.04%<0.01%
Jun 202656.4%36.9%3.8%2.2%0.42%0.28%0.04%<0.01%
Jul 202655.7%36.8%4.7%2.2%0.42%0.28%0.04%<0.01%
Aug 202655.6%37%4.7%2.1%0.34%0.23%0.03%<0.01%
Sep 202661.4%32.8%3.4%1.9%0.25%0.2%0.03%<0.01%

  1. 1.Apple Watch

    61.4%

    Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +5.8 points.

  2. 2.Garmin

    32.8%

    Held 2nd. 4.4M estimated branded searches, -18.5% vs prior month. Share -4.2 points.

  3. 3.Mares

    3.4%

    Held 3rd. 450K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  4. 4.Suunto

    1.9%

    Held 4th. 254K estimated branded searches, -18% vs prior month. Share -0.2 points.

  5. 5.Cressi

    0.25%

    Held 5th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  6. 6.Scubapro

    0.2%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Oceanic

    0.03%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Sherwood

    <0.01%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Suunto and its closest rivals

Every comparison with Suunto

How has branded search demand for Suunto changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Suunto worldwide fell from 315K to 254K.
  • Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive Computer brands worldwide decreased from 2.5% to 1.9%.

How did search popularity change for dive Computer brands worldwide in September 2026?

  1. In September 2026, Apple Watch gained estimated Share of Search among dive Computer brands worldwide, from 55.6% to 61.4%.

  2. In September 2026, Garmin lost estimated Share of Search among dive Computer brands worldwide, from 37% to 32.8%.

  3. In September 2026, Mares lost estimated Share of Search among dive Computer brands worldwide, from 4.7% to 3.4%.

  4. Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  6. Estimated monthly branded searches for Suunto worldwide fell 19.3% over 12 measured months, from 315K to 254K in September 2026.

Where does Suunto compete?

Suunto is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dive Computer brands4th of 81.9%Shown above
Running watches4th of 63.9%Show ranking
Dive Watch brands3rd of 49.9%Show ranking
Open-ear headphone brands3rd of 514.5%Show ranking

How is Suunto measured?

Brandwave collects information about searches that people make online using Suunto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • suunto
  • suunto headphones
  • suunto sonic
  • suunto wing

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How the Brand Demand Index is measured

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