Brandwave

How popular isPolar in search?

In August 2026, there were an estimated 25.5K branded searches for Polar worldwide which is down 19.3% over the last 11 months. Polar holds 0.36% estimated Share of Search among running watches worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin75.1%
  2. Amazfit11.1%
  3. COROS6.3%
  4. Suunto4.3%
  5. Withings2.7%
  6. Polar0.36%
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Which running watches compete with Polar?

Polar against running watches worldwide, by month

Share of Search by month for Garmin, Amazfit, COROS, Suunto, Withings, Polar. The figures are in the table below the chart.

View monthly share of search table
MonthGarminAmazfitCOROSSuuntoWithingsPolar
Oct 202568.5%13.3%8.5%5.9%3.2%0.6%
Nov 202570.9%12.9%7%4.9%3.7%0.59%
Dec 202572.3%13.5%6.1%4.2%3.4%0.53%
Jan 202672%13.3%6%4.2%3.9%0.59%
Feb 202671.2%13.2%6%5%4%0.58%
Mar 202672.6%13.1%6.1%4.2%3.3%0.55%
Apr 202673.1%13.2%6.2%4.3%2.7%0.45%
May 202672.9%12.7%7.2%4.1%2.6%0.44%
Jun 202672.8%13.3%6.1%4.2%3.2%0.4%
Jul 202673%13.4%6.2%4.3%2.7%0.42%
Aug 202675.1%11.1%6.3%4.3%2.7%0.36%
Sep 2026——————

  1. 1.Garmin

    75.1%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +2.2 points.

  2. 2.Amazfit

    11.1%

    Held 2nd. 795K estimated branded searches, -0.66% vs prior month. Share -2.3 points.

  3. 3.COROS

    6.3%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Suunto

    4.3%

    Held 4th. 310K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  5. 5.Withings

    2.7%

    Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share 0 points.

  6. 6.Polar

    0.36%

    Held 6th. 25.5K estimated branded searches, +2.7% vs prior month. Share -0.1 points.

Compare search popularity between Polar and its closest rivals

How has branded search demand for Polar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Polar worldwide fell from 31.6K to 25.5K.
  • Across the 11 months ending August 2026, Polar’s estimated Share of Search among running watches worldwide held steady, from 0.6% to 0.36%.

How did search popularity change for running watches worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among running watches worldwide, from 73% to 75.1%.

  2. In August 2026, Amazfit lost estimated Share of Search among running watches worldwide, from 13.4% to 11.1%.

  3. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

  4. Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

Where does Polar compete?

Polar is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness watch brands5th of 50.33%Show ranking
Running watches6th of 60.36%Shown above
Bike computers6th of 60.43%Show ranking

How is Polar measured?

Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • fitness watch polar
  • polar com
  • polar ignite
  • polar smartwatch
  • polar vantage
  • smartwatch polar

Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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