Oura vs Polar:Which is searched more?
In September 2026, Oura had more branded searches than Polar among fitness tracker brands worldwide. Oura was estimated to have 3.8M branded searches compared to Polar’s 22.9K, and held a 45.1% Share of Search versus Polar’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oura or Polar?
Compare the fitness tracker and smart ring brands people wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | Oura | WHOOP | Fitbit | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 26.2% | 16.8% | 10.6% | 0.45% |
| Nov 2025 | 52.9% | 20.9% | 16% | 9.8% | 0.43% |
| Dec 2025 | 54.1% | 21.7% | 13.8% | 10% | 0.37% |
| Jan 2026 | 47.1% | 27.8% | 14.3% | 10.4% | 0.44% |
| Feb 2026 | 47.4% | 27.2% | 14.6% | 10.5% | 0.43% |
| Mar 2026 | 44.2% | 30.4% | 13.6% | 11.4% | 0.44% |
| Apr 2026 | 42.5% | 30.2% | 15.7% | 11.2% | 0.36% |
| May 2026 | 36.4% | 30.6% | 23.3% | 9.4% | 0.3% |
| Jun 2026 | 44.8% | 25.9% | 19.4% | 9.6% | 0.27% |
| Jul 2026 | 43.7% | 30.7% | 15.8% | 9.5% | 0.28% |
| Aug 2026 | 39.4% | 32.8% | 17.2% | 10.3% | 0.31% |
| Sep 2026 | 45.1% | 29.7% | 15.6% | 9.3% | 0.27% |
How has the Oura and Polar comparison changed over the last 12 months?
3 findings
- Oura was ahead of Polar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oura’s estimated Share of Search among fitness tracker brands worldwide moved from 45.9% to 45.1%, and its estimated monthly branded searches moved from 3.1M to 3.8M.
- Across the 12 months ending September 2026, Polar’s estimated Share of Search among fitness tracker brands worldwide moved from 0.45% to 0.27%, and its estimated monthly branded searches moved from 29.7K to 22.9K.
How did search popularity change for fitness tracker brands worldwide in September 2026?
2 changes
In September 2026, Oura gained estimated Share of Search among fitness tracker brands worldwide, from 39.4% to 45.1%.
Estimated monthly branded searches for Polar worldwide fell 22.9% over 12 measured months, from 29.7K to 22.9K in September 2026.
Other head-to-heads among fitness tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Oura’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.