Fitness tracker brands:Which are searched most?
In September 2026, WHOOP was the most searched among fitness tracker brands worldwide, with an estimated 2.5M branded searches and 51.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the fitness tracker and smart ring brands people wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WHOOP, Fitbit, Amazfit, Oura. The figures are in the table below the chart.
View monthly share of search table
| Month | WHOOP | Fitbit | Amazfit | Oura | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 27.8% | 15.3% | 8.4% | 0.02% |
| Nov 2025 | 43.9% | 30.3% | 16.7% | 9.1% | 0.02% |
| Dec 2025 | 47.3% | 26.7% | 18% | 8% | 0.03% |
| Jan 2026 | 52.3% | 24.1% | 16.3% | 7.3% | 0.02% |
| Feb 2026 | 51.5% | 24.6% | 16.5% | 7.4% | 0.03% |
| Mar 2026 | 53.9% | 21.1% | 17.2% | 7.7% | 0.03% |
| Apr 2026 | 52.6% | 24.7% | 16.6% | 6.1% | 0.02% |
| May 2026 | 47.8% | 34% | 12.5% | 5.6% | 0.02% |
| Jun 2026 | 45.9% | 31.9% | 14.3% | 7.8% | 0.02% |
| Jul 2026 | 53.9% | 25.6% | 14.1% | 6.3% | 0.02% |
| Aug 2026 | 53.6% | 25.8% | 14.2% | 6.4% | 0.02% |
| Sep 2026 | 51.8% | 25.1% | 13.9% | 9.3% | 0.02% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 2.5M | -0.98% | -1.9 points | |
| 2, held 2nd | 25.1% | 1.2M | 0% | -0.7 points | |
| 3, held 3rd | 13.9% | 673K | 0% | -0.4 points | |
| 4, held 4th | 9.3% | 450K | +49.5% | +2.9 points | |
| 5, held 5th | 0.02% | 880 | 0% | 0 points |
1.
WHOOP51.8%
Held 1st. 2.5M estimated branded searches, -0.98% vs prior month. Share -1.9 points.
2.
Fitbit25.1%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Amazfit13.9%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Oura9.3%
Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +2.9 points.
5.
Polar0.02%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among fitness tracker brands worldwide?
5 brands
In September 2026, WHOOP was the most searched among fitness tracker brands worldwide, with an estimated 2.5M branded searches and 51.8% estimated Share of Search within this set. Fitbit is in 2nd place, 26.7 percentage points behind at 25.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| WHOOP | 48.5% → 51.8% | 53.9%Jul 2026 | 43.9%Nov 2025 | 1st |
| Fitbit | 27.8% → 25.1% | 34%May 2026 | 21.1%Mar 2026 | 2nd |
| Amazfit | 15.3% → 13.9% | 18%Dec 2025 | 12.5%May 2026 | 3rd |
| Oura | 8.4% → 9.3% | 9.3%Sep 2026 | 5.6%May 2026 | 4th |
| Polar | 0.02% | 0.03%Dec 2025 | 0.02%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among fitness tracker brands worldwide increased from 48.5% to 51.8%.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among fitness tracker brands worldwide decreased from 27.8% to 25.1%.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among fitness tracker brands worldwide decreased from 15.3% to 13.9%.
- Across the 12 months ending September 2026, Oura’s estimated Share of Search among fitness tracker brands worldwide increased from 8.4% to 9.3%.
- Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among fitness tracker brands worldwide peaked at 53.9% in July 2026 and was lowest at 43.9% in November 2025.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among fitness tracker brands worldwide peaked at 34% in May 2026 and was lowest at 21.1% in March 2026.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among fitness tracker brands worldwide peaked at 18% in December 2025 and was lowest at 12.5% in May 2026.
- Across the 12 months ending September 2026, Oura’s estimated Share of Search among fitness tracker brands worldwide peaked at 9.3% in September 2026 and was lowest at 5.6% in May 2026.
- Across the 12 months ending September 2026, Polar held steady: its estimated Share of Search among fitness tracker brands worldwide moved less than 0.5 percentage points.
How did search popularity change for fitness tracker brands worldwide in September 2026?
4 changes
In September 2026, Oura gained estimated Share of Search among fitness tracker brands worldwide, from 6.4% to 9.3%.
In September 2026, WHOOP lost estimated Share of Search among fitness tracker brands worldwide, from 53.6% to 51.8%.
In September 2026, Fitbit lost estimated Share of Search among fitness tracker brands worldwide, from 25.8% to 25.1%.
Estimated monthly branded searches for Amazfit worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
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