Apple Watch vs Samsung Galaxy Watch:Which is searched more?
In September 2026, Apple Watch had more branded searches than Samsung Galaxy Watch among fitness tracker brands worldwide. Apple Watch had about 8.2 million branded searches, while Samsung Galaxy Watch had 602,000. Apple Watch made up 48.1% of all fitness tracker brand searches we track, and Samsung Galaxy Watch accounted for 3.5%. These are worldwide searches for English-language branded terms.
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Is Apple Watch or Samsung Galaxy Watch more popular in search?
Compare the fitness tracker and smart ring brands people wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Apple Watch, Samsung Galaxy Watch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | WHOOP | Fitbit | Amazfit | Samsung Galaxy Watch | Oura | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 18.2% | 11.6% | 6.7% | 3.7% | 4.4% | 2% | <0.01% |
| Nov 2025 | 54.4% | 18.8% | 9.9% | 6.9% | 3.8% | 4.1% | 2.1% | <0.01% |
| Dec 2025 | 55.3% | 19.1% | 10.1% | 5.7% | 3.8% | 4.2% | 1.7% | <0.01% |
| Jan 2026 | 49.6% | 20.7% | 13.4% | 6.2% | 4.2% | 4.1% | 1.9% | <0.01% |
| Feb 2026 | 50% | 20.8% | 13.1% | 6.3% | 4.2% | 3.7% | 1.9% | <0.01% |
| Mar 2026 | 45.5% | 23.2% | 14.6% | 5.7% | 4.7% | 4.2% | 2.1% | <0.01% |
| Apr 2026 | 45.3% | 23.1% | 14.7% | 6.9% | 4.6% | 3.8% | 1.7% | <0.01% |
| May 2026 | 41.5% | 20.9% | 16% | 11.4% | 4.2% | 4.2% | 1.9% | <0.01% |
| Jun 2026 | 43.3% | 21.8% | 14% | 9.7% | 4.4% | 4.3% | 2.4% | <0.01% |
| Jul 2026 | 41.8% | 21.3% | 16.3% | 7.8% | 4.3% | 6.6% | 1.9% | <0.01% |
| Aug 2026 | 45.4% | 23.1% | 14.4% | 6.9% | 3.8% | 4.6% | 1.7% | <0.01% |
| Sep 2026 | 48.1% | 19.7% | 14.8% | 7.2% | 4% | 3.5% | 2.7% | <0.01% |
How has the Apple Watch and Samsung Galaxy Watch comparison changed over the last 12 months?
3 findings
- Apple Watch was ahead of Samsung Galaxy Watch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Watch’s share of searches among fitness tracker brands worldwide moved from 53.4% to 48.1%, and its estimated monthly branded searches moved from 8M to 8.2M.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among fitness tracker brands worldwide moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 669K to 602K.
How did search popularity change for fitness tracker brands worldwide in September 2026?
2 changes
In September 2026, Apple Watch gained share of searches among fitness tracker brands worldwide, from 45.4% to 48.1%.
In September 2026, Samsung Galaxy Watch lost share of searches among fitness tracker brands worldwide, from 4.6% to 3.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Apple Watch’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
2 branded search terms
- apple watch
- applewatch ultra
Samsung Galaxy Watch
2 branded search terms
- galaxy watch
- samsung galaxy watch
Other head-to-heads among fitness tracker brands
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