How popular isSamsung Galaxy Watch?
In September 2026, people searched for Samsung Galaxy Watch by name about 602,000 times worldwide, a 10% decrease from the previous year. These searches made up 3.5% of all global fitness tracker brand searches, placing Samsung Galaxy Watch sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about fitness tracker brands, Samsung Galaxy Watch appeared in three of the five answers and was the fourth most recommended of the eight.
Samsung Galaxy Watch is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
Apple WatchShare of searches 48.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
GarminShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
WHOOPShare of searches 14.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
FitbitShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Samsung Galaxy WatchShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Watch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung Galaxy Watch is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fitbit1st
- Garmin2nd
- Apple Watch3rd
- Samsung Galaxy Watch4th
Oura5th- WHOOP6th
Amazfit–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fitbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oura3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WHOOP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness tracker brands
5 answers
Asked ChatGPT
“Which fitness tracker brand should I buy?”
Asked ChatGPT
“What are the best fitness tracker brands?”
Asked ChatGPT
“What's the best fitness tracker brand for everyday activity?”
Searched Google, AI Overview
“best fitness tracker”
Searched Google, AI Overview
“sleep tracker watch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which fitness tracker brands compete with Samsung Galaxy Watch?
Share of searches by month for Apple Watch, Garmin, WHOOP, Fitbit, Amazfit, Samsung Galaxy Watch, Oura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | WHOOP | Fitbit | Amazfit | Samsung Galaxy Watch | Oura | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 18.2% | 11.6% | 6.7% | 3.7% | 4.4% | 2% | <0.01% |
| Nov 2025 | 54.4% | 18.8% | 9.9% | 6.9% | 3.8% | 4.1% | 2.1% | <0.01% |
| Dec 2025 | 55.3% | 19.1% | 10.1% | 5.7% | 3.8% | 4.2% | 1.7% | <0.01% |
| Jan 2026 | 49.6% | 20.7% | 13.4% | 6.2% | 4.2% | 4.1% | 1.9% | <0.01% |
| Feb 2026 | 50% | 20.8% | 13.1% | 6.3% | 4.2% | 3.7% | 1.9% | <0.01% |
| Mar 2026 | 45.5% | 23.2% | 14.6% | 5.7% | 4.7% | 4.2% | 2.1% | <0.01% |
| Apr 2026 | 45.3% | 23.1% | 14.7% | 6.9% | 4.6% | 3.8% | 1.7% | <0.01% |
| May 2026 | 41.5% | 20.9% | 16% | 11.4% | 4.2% | 4.2% | 1.9% | <0.01% |
| Jun 2026 | 43.3% | 21.8% | 14% | 9.7% | 4.4% | 4.3% | 2.4% | <0.01% |
| Jul 2026 | 41.8% | 21.3% | 16.3% | 7.8% | 4.3% | 6.6% | 1.9% | <0.01% |
| Aug 2026 | 45.4% | 23.1% | 14.4% | 6.9% | 3.8% | 4.6% | 1.7% | <0.01% |
| Sep 2026 | 48.1% | 19.7% | 14.8% | 7.2% | 4% | 3.5% | 2.7% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 8.2M | +1.5% | +2.6 points | |
| 2, held 2nd | 19.7% | 3.4M | -18.1% | -3.4 points | |
| 3, held 3rd | 14.8% | 2.5M | -0.98% | +0.5 points | |
| 4, held 4th | 7.2% | 1.2M | 0% | +0.3 points | |
| 5, moved from 6th to 5th | 4% | 673K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.5% | 602K | -26.4% | -1.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.7% | 450K | +49.5% | +0.9 points | |
| 8, held 8th | <0.01% | 880 | 0% | 0 points |
48.1%
Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +2.6 points.
2.
Garmin19.7%
Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.4 points.
3.
WHOOP14.8%
Held 3rd. 2.5M estimated branded searches, -0.98% vs prior month. Share +0.5 points.
4.
Fitbit7.2%
Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Amazfit4%
Moved from 6th to 5th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.5%
Moved from 5th to 6th. 602K estimated branded searches, -26.4% vs prior month. Share -1.1 points.
7.
Oura2.7%
Held 7th. 450K estimated branded searches, +49.5% vs prior month. Share +0.9 points.
8.
Polar<0.01%
Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Samsung Galaxy Watch and its closest rivals
Every comparison with Samsung Galaxy Watch
7 comparisons
How has branded search demand for Samsung Galaxy Watch changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Samsung Galaxy Watch worldwide fell from 669K to 602K.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among fitness tracker brands worldwide decreased from 4.4% to 3.5%.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among fitness tracker brands worldwide peaked at 6.6% in July 2026 and was lowest at 3.5% in September 2026.
- Across the 12 months ending September 2026, Samsung Galaxy Watch fell from 5th to 6th among fitness tracker brands worldwide.
How did search popularity change for fitness tracker brands worldwide in September 2026?
6 changes
In September 2026, Apple Watch gained share of searches among fitness tracker brands worldwide, from 45.4% to 48.1%.
In September 2026, Oura gained share of searches among fitness tracker brands worldwide, from 1.7% to 2.7%.
In September 2026, Garmin lost share of searches among fitness tracker brands worldwide, from 23.1% to 19.7%.
In September 2026, Samsung Galaxy Watch lost share of searches among fitness tracker brands worldwide, from 4.6% to 3.5%.
In September 2026, Amazfit rose from 6th to 5th among fitness tracker brands worldwide.
Estimated monthly branded searches for WHOOP worldwide rose 44.1% over 12 measured months, from 1.7M to 2.5M in September 2026.
How are Samsung Galaxy Watch’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Samsung Galaxy Watch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- galaxy watch
- samsung galaxy watch
Who owns Samsung Galaxy Watch?
Samsung Galaxy Watch is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung, 
Samsung Food and 
Samsung SSD, owned by the same company, worldwide.
Do you work for Samsung Galaxy Watch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Samsung Galaxy Watch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.