Brandwave

How popular isGarmin?

In September 2026, people searched for Garmin by name about 4.4 million times worldwide, a 19.3% increase from the previous year. These searches made up 19.7% of all global fitness tracker brand searches, placing Garmin second out of eight brands. When we asked both ChatGPT and Google AI Overviews about fitness tracker brands, Garmin appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Garmin is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. Apple WatchShare of searches 48.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. GarminShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. WHOOPShare of searches 14.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. FitbitShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. AmazfitShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Garmin is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fitbit1st
  2. Garmin2nd
  3. Apple Watch3rd
  4. Samsung Galaxy Watch4th
  5. Oura5th
  6. WHOOP6th
  7. Amazfit–
  8. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oura3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WHOOP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness tracker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which fitness tracker brands compete with Garmin?

Garmin against fitness tracker brands worldwide, by month

Share of searches by month for Apple Watch, Garmin, WHOOP, Fitbit, Amazfit, Samsung Galaxy Watch, Oura. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminWHOOPFitbitAmazfitSamsung Galaxy WatchOuraPolar
Oct 202553.4%18.2%11.6%6.7%3.7%4.4%2%<0.01%
Nov 202554.4%18.8%9.9%6.9%3.8%4.1%2.1%<0.01%
Dec 202555.3%19.1%10.1%5.7%3.8%4.2%1.7%<0.01%
Jan 202649.6%20.7%13.4%6.2%4.2%4.1%1.9%<0.01%
Feb 202650%20.8%13.1%6.3%4.2%3.7%1.9%<0.01%
Mar 202645.5%23.2%14.6%5.7%4.7%4.2%2.1%<0.01%
Apr 202645.3%23.1%14.7%6.9%4.6%3.8%1.7%<0.01%
May 202641.5%20.9%16%11.4%4.2%4.2%1.9%<0.01%
Jun 202643.3%21.8%14%9.7%4.4%4.3%2.4%<0.01%
Jul 202641.8%21.3%16.3%7.8%4.3%6.6%1.9%<0.01%
Aug 202645.4%23.1%14.4%6.9%3.8%4.6%1.7%<0.01%
Sep 202648.1%19.7%14.8%7.2%4%3.5%2.7%<0.01%

  1. 1.Apple Watch

    48.1%

    Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +2.6 points.

  2. 2.Garmin

    19.7%

    Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.4 points.

  3. 3.WHOOP

    14.8%

    Held 3rd. 2.5M estimated branded searches, -0.98% vs prior month. Share +0.5 points.

  4. 4.Fitbit

    7.2%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Amazfit

    4%

    Moved from 6th to 5th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Samsung Galaxy Watch

    3.5%

    Moved from 5th to 6th. 602K estimated branded searches, -26.4% vs prior month. Share -1.1 points.

  7. 7.Oura

    2.7%

    Held 7th. 450K estimated branded searches, +49.5% vs prior month. Share +0.9 points.

  8. 8.Polar

    <0.01%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

69 comparisons

How has branded search demand for Garmin changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.7M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s share of searches among fitness tracker brands worldwide increased from 18.2% to 19.7%.
  • Across the 12 months ending September 2026, Garmin’s share of searches among fitness tracker brands worldwide peaked at 23.2% in March 2026 and was lowest at 18.2% in October 2025.

How did search popularity change for fitness tracker brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple Watch gained share of searches among fitness tracker brands worldwide, from 45.4% to 48.1%.

  2. In September 2026, Oura gained share of searches among fitness tracker brands worldwide, from 1.7% to 2.7%.

  3. In September 2026, Garmin lost share of searches among fitness tracker brands worldwide, from 23.1% to 19.7%.

  4. In September 2026, Samsung Galaxy Watch lost share of searches among fitness tracker brands worldwide, from 4.6% to 3.5%.

  5. In September 2026, Amazfit rose from 6th to 5th among fitness tracker brands worldwide.

  6. Estimated monthly branded searches for WHOOP worldwide rose 44.1% over 12 measured months, from 1.7M to 2.5M in September 2026.

How are Garmin’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin approach r10
  • garmin astro
  • garmin dog collar
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin golf app
  • garmin pilot
  • garmin r10
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness tracker brands2nd of 819.7%Shown above
Fitness watch brands2nd of 727.3%Show ranking
Smartwatch brands2nd of 529.1%Show ranking
Running watches1st of 667.3%Show ranking
Rangefinders1st of 769.3%Show ranking
Marine electronics brands1st of 771.1%Show ranking
Heart monitor brands1st of 572.8%Show ranking
Golf rangefinders1st of 680.5%Show ranking
Pet GPS tracker brands1st of 686.8%Show ranking
GPS cycling computer brands1st of 792.9%Show ranking
Dive computer brands1st of 891.3%Show ranking
Marine charts1st of 694.6%Show ranking
Bike computers1st of 697.8%Show ranking
Fish finders1st of 696.4%Show ranking
Depth finder brands1st of 497.5%Show ranking
Aviation software6th of 90.25%Show ranking
Golf launch monitor brands3rd of 1011.3%Show ranking
Golf GPS apps5th of 95.8%Show ranking
GPS collar brands3rd of 428.7%Show ranking
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