Brandwave

Garmin vs SwingU:Which is more popular?

In September 2026, Garmin had more branded searches than SwingU among golf GPS apps worldwide. Garmin had about 5,400 branded searches, while SwingU had 1,300. Garmin made up 5.8% of all golf GPS app searches we track, and SwingU accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about golf GPS apps, Garmin and SwingU each appeared in one of the five answers. Garmin and SwingU were each mentioned first in one of the two answers that named either.

Among golf GPS apps worldwide in September 2026

Who do people search for more?

Garmin, about 4 searches for every 1 for SwingU

Garmin 5.4K searchesSwingU 1.3K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Garmin in 1 of 5SwingU in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Garmin first in 1SwingU first in 1

Follow Garmin vs SwingU and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top golf GPS apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SwingU was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Garmin and SwingU were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 18Birdies1st
  2. Golfshot2nd
  3. TheGrint3rd
  4. Golf Pad4th
  5. Hole195th
  6. Arccos6th
  7. SwingU7th
  8. GolfLogix8th
  9. Garmin9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 18Birdies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TheGrint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Golfshot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arccos3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Golf Pad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hole192 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwingU1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GolfLogix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf GPS apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Garmin or SwingU more popular in search?

This chart shows how often people search Google for Garmin and SwingU by name. Each line represents a brand's share of searches for all nine golf GPS apps we track, month by month, from English-language searches worldwide.

Garmin and SwingU among golf GPS apps worldwide, by month

Share of searches by month for Garmin, SwingU. The figures are in the table below the chart.

View monthly share of searches table
MonthGolfshotHole19Arccos18BirdiesGarminGolf PadTheGrintSwingUGolfLogix
Oct 202539.2%21.5%15.3%5.2%7.8%4.3%2.3%2.8%1.5%
Nov 202540.7%22.3%15.9%2.9%8.1%4.4%1.9%2.4%1.3%
Dec 202537%24.7%17.4%2.6%9%4%1.7%2.2%1.2%
Jan 202634.3%28.1%16.4%3.7%8.4%3.7%1.7%2%1.7%
Feb 202638.3%25.7%17.9%3.4%6.2%3.4%1.8%1.8%1.5%
Mar 202634.5%23.1%23.8%3.7%5.6%3.7%2.5%1.6%1.4%
Apr 202626.6%21.8%27.7%5.3%8%4.3%2.9%1.9%1.5%
May 202626.2%21.5%26.9%5.2%9.6%4.3%2.9%1.9%1.5%
Jun 202627.1%22.2%27.9%4.4%8.1%4.4%3%1.6%1.3%
Jul 202628.3%23.2%23.8%4.6%10.3%4.6%2.5%1.6%1.1%
Aug 202629.3%24%24.8%4.8%7.2%4.8%2.6%1.4%1.2%
Sep 202635.3%23.6%19.9%5.8%5.8%4.7%2.6%1.4%1.1%

How has the Garmin and SwingU comparison changed over the last 12 months?

3 findings
  • Garmin was ahead of SwingU in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garmin’s share of searches among golf GPS apps worldwide moved from 7.8% to 5.8%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, SwingU’s share of searches among golf GPS apps worldwide moved from 2.8% to 1.4%, and its estimated monthly branded searches moved from 2.9K to 1.3K.

How did search popularity change for golf GPS apps worldwide in September 2026?

3 changes
  1. In September 2026, 18Birdies overtook Garmin to rank 4th among golf GPS apps worldwide, with 5.8% of the searches.

  2. In September 2026, Garmin lost share of searches among golf GPS apps worldwide, from 7.2% to 5.8%.

  3. Estimated monthly branded searches for SwingU worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Garmin’s and SwingU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

1 branded search term

  • garmin golf app

SwingU

1 branded search term

  • swingu

How the Brand Demand Index is measured

Other head-to-heads among golf GPS apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.