Brandwave

How popular isGarmin?

In September 2026, people searched for Garmin by name about 4.4 million times worldwide, a 19.3% increase from the previous year. These searches made up 5.8% of all global golf GPS app searches, placing Garmin fifth out of nine apps. When we asked both ChatGPT and Google AI Overviews about golf GPS apps, Garmin appeared in one of the five answers and was the ninth most recommended of the nine.

Search and AI answers in September 2026

Garmin is the fifth most searched of 9 competitors and the ninth most recommended in AI answers.

  1. GolfshotShare of searches 35.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Hole19Share of searches 23.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. ArccosShare of searches 19.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. 18BirdiesShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GarminShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top golf GPS apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garmin is the ninth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 18Birdies1st
  2. Golfshot2nd
  3. TheGrint3rd
  4. Golf Pad4th
  5. Hole195th
  6. Arccos6th
  7. SwingU7th
  8. GolfLogix8th
  9. Garmin9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 18Birdies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TheGrint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Golfshot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arccos3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Golf Pad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hole192 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwingU1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GolfLogix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf GPS apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which golf GPS apps compete with Garmin?

Garmin against golf GPS apps worldwide, by month

Share of searches by month for Golfshot, Hole19, Arccos, 18Birdies, Garmin, Golf Pad, TheGrint. The figures are in the table below the chart.

View monthly share of searches table
MonthGolfshotHole19Arccos18BirdiesGarminGolf PadTheGrintSwingUGolfLogix
Oct 202539.2%21.5%15.3%5.2%7.8%4.3%2.3%2.8%1.5%
Nov 202540.7%22.3%15.9%2.9%8.1%4.4%1.9%2.4%1.3%
Dec 202537%24.7%17.4%2.6%9%4%1.7%2.2%1.2%
Jan 202634.3%28.1%16.4%3.7%8.4%3.7%1.7%2%1.7%
Feb 202638.3%25.7%17.9%3.4%6.2%3.4%1.8%1.8%1.5%
Mar 202634.5%23.1%23.8%3.7%5.6%3.7%2.5%1.6%1.4%
Apr 202626.6%21.8%27.7%5.3%8%4.3%2.9%1.9%1.5%
May 202626.2%21.5%26.9%5.2%9.6%4.3%2.9%1.9%1.5%
Jun 202627.1%22.2%27.9%4.4%8.1%4.4%3%1.6%1.3%
Jul 202628.3%23.2%23.8%4.6%10.3%4.6%2.5%1.6%1.1%
Aug 202629.3%24%24.8%4.8%7.2%4.8%2.6%1.4%1.2%
Sep 202635.3%23.6%19.9%5.8%5.8%4.7%2.6%1.4%1.1%
  1. 1.Golfshot

    35.3%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +5.9 points.

  2. 2.Hole19

    23.6%

    Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  3. 3.Arccos

    19.9%

    Moved from 2nd to 3rd. 18.7K estimated branded searches, -33.2% vs prior month. Share -4.9 points.

  4. 4.18Birdies

    5.8%

    Moved from 5th to 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Garmin

    5.8%

    Moved from 4th to 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  6. 6.Golf Pad

    4.7%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.TheGrint

    2.6%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  8. 8.SwingU

    1.4%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  9. 9.GolfLogix

    1.1%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

74 comparisons

How has branded search demand for Garmin changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.7M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s share of searches among golf GPS apps worldwide decreased from 7.8% to 5.8%.
  • Across the 12 months ending September 2026, Garmin’s share of searches among golf GPS apps worldwide peaked at 10.3% in July 2026 and was lowest at 5.6% in March 2026.
  • Across the 12 months ending September 2026, Garmin fell from 4th to 5th among golf GPS apps worldwide.

How did search popularity change for golf GPS apps worldwide in September 2026?

6 changes
  1. In September 2026, 18Birdies overtook Garmin to rank 4th among golf GPS apps worldwide, with 5.8% of the searches.

  2. In September 2026, Golfshot gained share of searches among golf GPS apps worldwide, from 29.3% to 35.3%.

  3. In September 2026, Arccos lost share of searches among golf GPS apps worldwide, from 24.8% to 19.9%.

  4. In September 2026, Garmin lost share of searches among golf GPS apps worldwide, from 7.2% to 5.8%.

  5. In September 2026, Hole19 rose from 3rd to 2nd among golf GPS apps worldwide.

  6. Estimated monthly branded searches for SwingU worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

How are Garmin’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin approach r10
  • garmin astro
  • garmin dog collar
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin golf app
  • garmin pilot
  • garmin r10
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness tracker brands2nd of 819.7%Show ranking
Fitness watch brands2nd of 727.3%Show ranking
Smartwatch brands2nd of 529.1%Show ranking
Running watches1st of 667.3%Show ranking
Rangefinders1st of 769.3%Show ranking
Marine electronics brands1st of 771.1%Show ranking
Heart monitor brands1st of 572.8%Show ranking
Golf rangefinders1st of 680.5%Show ranking
Pet GPS tracker brands1st of 686.8%Show ranking
GPS cycling computer brands1st of 792.9%Show ranking
Dive computer brands1st of 891.3%Show ranking
Marine charts1st of 694.6%Show ranking
Bike computers1st of 697.8%Show ranking
Fish finders1st of 696.4%Show ranking
Depth finder brands1st of 497.5%Show ranking
Aviation software6th of 90.25%Show ranking
Golf launch monitor brands3rd of 1011.3%Show ranking
Golf GPS apps5th of 95.8%Shown above
GPS collar brands3rd of 428.7%Show ranking
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Is Garmin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.