Brandwave

How popular isGarmin in search?

In September 2026, there were an estimated 4.4M branded searches for Garmin worldwide which is up 20.3% over the last 12 months. Garmin holds 32.8% estimated Share of Search among dive Computer brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple Watch61.4%
  2. Garmin32.8%
  3. Mares3.4%
  4. Suunto1.9%
  5. Cressi0.25%
  6. Scubapro0.2%
  7. Oceanic0.03%
  8. Sherwood<0.01%
Garmin website (opens in a new tab)

Follow Garmin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dive Computer brands compete with Garmin?

Garmin against dive Computer brands worldwide, by month

Share of Search by month for Apple Watch, Garmin, Mares. The figures are in the table below the chart.

View monthly share of search table
MonthApple WatchGarminMaresSuuntoCressiScubaproOceanicSherwood
Oct 202564.4%29%3.6%2.5%0.22%0.22%0.04%<0.01%
Nov 202564.7%30.4%2.5%2.1%0.18%0.18%0.03%<0.01%
Dec 202565.7%29.6%2.5%1.7%0.18%0.18%0.03%<0.01%
Jan 202661%33.2%3.4%1.9%0.21%0.21%0.04%<0.01%
Feb 202660.4%32.7%4.1%2.3%0.2%0.2%0.04%<0.01%
Mar 202656.3%37.1%3.9%2.2%0.23%0.23%0.04%<0.01%
Apr 202656.3%37.1%3.9%2.2%0.23%0.23%0.04%<0.01%
May 202655.7%37.8%3.8%2.1%0.28%0.28%0.04%<0.01%
Jun 202656.4%36.9%3.8%2.2%0.42%0.28%0.04%<0.01%
Jul 202655.7%36.8%4.7%2.2%0.42%0.28%0.04%<0.01%
Aug 202655.6%37%4.7%2.1%0.34%0.23%0.03%<0.01%
Sep 202661.4%32.8%3.4%1.9%0.25%0.2%0.03%<0.01%

  1. 1.Apple Watch

    61.4%

    Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +5.8 points.

  2. 2.Garmin

    32.8%

    Held 2nd. 4.4M estimated branded searches, -18.5% vs prior month. Share -4.2 points.

  3. 3.Mares

    3.4%

    Held 3rd. 450K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  4. 4.Suunto

    1.9%

    Held 4th. 254K estimated branded searches, -18% vs prior month. Share -0.2 points.

  5. 5.Cressi

    0.25%

    Held 5th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  6. 6.Scubapro

    0.2%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Oceanic

    0.03%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Sherwood

    <0.01%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Garmin and its closest rivals

Every comparison with Garmin

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among dive Computer brands worldwide increased from 29% to 32.8%.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among dive Computer brands worldwide peaked at 37.8% in May 2026 and was lowest at 29% in October 2025.

How did search popularity change for dive Computer brands worldwide in September 2026?

  1. In September 2026, Apple Watch gained estimated Share of Search among dive Computer brands worldwide, from 55.6% to 61.4%.

  2. In September 2026, Garmin lost estimated Share of Search among dive Computer brands worldwide, from 37% to 32.8%.

  3. In September 2026, Mares lost estimated Share of Search among dive Computer brands worldwide, from 4.7% to 3.4%.

  4. Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  6. Estimated monthly branded searches for Suunto worldwide fell 19.3% over 12 measured months, from 315K to 254K in September 2026.

Where does Garmin compete?

Garmin is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crossfit brands2nd of 86.9%Show ranking
Smartwatch brands2nd of 529.1%Show ranking
Heart Monitor brands2nd of 531.4%Show ranking
Dive Computer brands2nd of 832.8%Shown above
Chest Strap brands2nd of 434.5%Show ranking
Smart Scale brands1st of 836.1%Show ranking
Geocaching brands2nd of 536.4%Show ranking
Sleep tracking devices1st of 538.8%Show ranking
Step Tracker software1st of 561.3%Show ranking
Fitness watch brands1st of 565.5%Show ranking
Running watches1st of 666.5%Show ranking
Power Meter brands1st of 466.8%Show ranking
Cat Tracker brands1st of 670.2%Show ranking
Marine electronics brands1st of 776.2%Show ranking
Dog trainers1st of 680.9%Show ranking
Golf rangefinders1st of 681.9%Show ranking
Shock Collar brands1st of 483%Show ranking
Bark Collar brands1st of 483.1%Show ranking
Bike computers1st of 687.5%Show ranking
Pet GPS tracker brands1st of 489.7%Show ranking
Fish finders1st of 693.1%Show ranking
GPS cycling computer brands1st of 794.3%Show ranking
Gps Collar brands1st of 595%Show ranking
Golf simulators1st of 695.3%Show ranking
Dog GPS tracker brands1st of 595.4%Show ranking
Marine charts1st of 695.8%Show ranking
Golf Range Finder brands1st of 397.3%Show ranking
Dash cam accessories1st of 697.6%Show ranking
Dash cam brands1st of 597.9%Show ranking
Depth Finder brands1st of 398.1%Show ranking

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Garmin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free