Brandwave

Garmin vs Shearwater:Which is more popular?

In September 2026, Garmin had more branded searches than Shearwater among dive computer brands worldwide. Garmin had about 3.4 million branded searches, while Shearwater had 5,500. Garmin made up 91.3% of all dive computer brand searches we track, and Shearwater accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about dive computer brands, Shearwater appeared in all five answers and Garmin in four. Shearwater was mentioned before Garmin in every answer.

Among dive computer brands worldwide in September 2026

Who do people search for more?

Garmin, about 609 searches for every 1 for Shearwater

Garmin 3.4M searchesShearwater 5.5K searches

Who does AI mention more?

Shearwater, mentioned in every answer we collected

Shearwater in 5 of 5Garmin in 4 of 5

Who does AI recommend more?

Shearwater, named ahead of Garmin in every answer

Shearwater first in 4Garmin never first

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shearwater appeared in all five answers. Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shearwater was listed before Garmin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Cressi5th
  6. Scubapro–
  7. Oceanic–
  8. Sherwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cressi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oceanic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Garmin or Shearwater more popular in search?

This chart shows how often people search Google for Garmin and Shearwater by name. Each line represents a brand's share of searches for all eight dive computer brands we track, month by month, from English-language searches worldwide.

Garmin and Shearwater among dive computer brands worldwide, by month

Share of searches by month for Garmin, Shearwater. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminSuuntoCressiScubaproShearwaterOceanicMaresSherwood
Oct 202588.1%9.7%0.87%0.87%0.19%0.14%0.1%<0.01%
Nov 202590.1%8.1%0.73%0.73%0.18%0.12%0.08%<0.01%
Dec 202591.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
Jan 202691.4%6.7%0.74%0.74%0.15%0.15%0.07%<0.01%
Feb 202690%8.1%0.73%0.73%0.18%0.14%0.08%<0.01%
Mar 202691.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
Apr 202691.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
May 202691.1%6.7%0.9%0.9%0.18%0.12%0.08%<0.01%
Jun 202690.7%6.7%1.3%0.9%0.17%0.12%0.09%<0.01%
Jul 202690.7%6.7%1.3%0.9%0.17%0.12%0.1%<0.01%
Aug 202691.1%6.7%1.1%0.74%0.14%0.1%0.08%<0.01%
Sep 202691.3%6.7%0.9%0.74%0.15%0.12%0.07%<0.01%

How has the Garmin and Shearwater comparison changed over the last 12 months?

3 findings
  • Garmin was ahead of Shearwater in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands worldwide moved from 88.1% to 91.3%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, Shearwater’s share of searches among dive computer brands worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 6K to 5.5K.

How did search popularity change for dive computer brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Garmin worldwide rose 22.3% over 12 measured months, from 2.7M to 3.4M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Garmin’s and Shearwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

1 branded search term

  • garmin

Shearwater

2 branded search terms

  • shearwater dive computer
  • shearwater perdix

How the Brand Demand Index is measured

Other head-to-heads among dive computer brands

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