Brandwave

How popular isShearwater?

In September 2026, people searched for Shearwater by name about 5,500 times worldwide, an 8.3% decrease from the previous year. These searches made up 0.15% of all global dive computer brand searches, placing Shearwater fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about dive computer brands, Shearwater appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Shearwater is the fifth most searched of 8 competitors and the most recommended in AI answers.

  1. GarminShare of searches 91.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SuuntoShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. CressiShare of searches 0.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. ScubaproShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ShearwaterShare of searches 0.15%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shearwater appeared in all five answers. Shearwater is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Cressi5th
  6. Scubapro–
  7. Oceanic–
  8. Sherwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cressi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oceanic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dive computer brands compete with Shearwater?

Shearwater against dive computer brands worldwide, by month

Share of searches by month for Garmin, Suunto, Shearwater. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminSuuntoCressiScubaproShearwaterOceanicMaresSherwood
Oct 202588.1%9.7%0.87%0.87%0.19%0.14%0.1%<0.01%
Nov 202590.1%8.1%0.73%0.73%0.18%0.12%0.08%<0.01%
Dec 202591.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
Jan 202691.4%6.7%0.74%0.74%0.15%0.15%0.07%<0.01%
Feb 202690%8.1%0.73%0.73%0.18%0.14%0.08%<0.01%
Mar 202691.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
Apr 202691.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
May 202691.1%6.7%0.9%0.9%0.18%0.12%0.08%<0.01%
Jun 202690.7%6.7%1.3%0.9%0.17%0.12%0.09%<0.01%
Jul 202690.7%6.7%1.3%0.9%0.17%0.12%0.1%<0.01%
Aug 202691.1%6.7%1.1%0.74%0.14%0.1%0.08%<0.01%
Sep 202691.3%6.7%0.9%0.74%0.15%0.12%0.07%<0.01%
  1. 1.Garmin

    91.3%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  2. 2.Suunto

    6.7%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Cressi

    0.9%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  4. 4.Scubapro

    0.74%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  5. 5.Shearwater

    0.15%

    Held 5th. 5.5K estimated branded searches, -12.7% vs prior month. Share 0 points.

  6. 6.Oceanic

    0.12%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mares

    0.07%

    Held 7th. 2.7K estimated branded searches, -24.4% vs prior month. Share 0 points.

  8. 8.Sherwood

    <0.01%

    Held 8th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Shearwater and its closest rivals

Every comparison with Shearwater

10 comparisons

How has branded search demand for Shearwater changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shearwater worldwide fell from 6K to 5.5K.
  • Across the 12 months ending September 2026, Shearwater’s share of searches among dive computer brands worldwide held steady, from 0.19% to 0.15%.

How did search popularity change for dive computer brands worldwide in September 2026?

3 changes
  1. Estimated monthly branded searches for Garmin worldwide rose 22.3% over 12 measured months, from 2.7M to 3.4M in September 2026.

  2. Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Suunto worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are Shearwater’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Shearwater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shearwater dive computer
  • shearwater perdix

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How the Brand Demand Index is measured

Where does Shearwater compete?

Shearwater is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dive computer brands5th of 80.15%Shown above
Dive gear brands6th of 74.4%Show ranking
Creator with pink hair and a pink jacket

Is Shearwater your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.