How popular isMares in search?
In September 2026, there were an estimated 4.4K branded searches for Mares worldwide which is down 6.3% over the last 12 months. Mares holds 4.8% estimated Share of Search among dive gear brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dive gear brands compete with Mares?
Share of Search by month for Aqua Lung, Scubapro, Mares. The figures are in the table below the chart.
View monthly share of search table
| Month | Aqua Lung | Scubapro | Mares |
|---|---|---|---|
| Oct 2025 | 56.8% | 38% | 5.2% |
| Nov 2025 | 56.8% | 38% | 5.2% |
| Dec 2025 | 57.3% | 38.4% | 4.3% |
| Jan 2026 | 57.1% | 38.2% | 4.7% |
| Feb 2026 | 61.7% | 33.8% | 4.5% |
| Mar 2026 | 57% | 38.1% | 4.8% |
| Apr 2026 | 57% | 38.1% | 4.8% |
| May 2026 | 52.4% | 42.8% | 4.9% |
| Jun 2026 | 52.2% | 42.6% | 5.2% |
| Jul 2026 | 51.8% | 42.3% | 5.9% |
| Aug 2026 | 51.8% | 42.3% | 5.9% |
| Sep 2026 | 57% | 38.1% | 4.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 40.5K | 0% | +5.2 points | |
| 2, held 2nd | 38.1% | 27.1K | -18.1% | -4.2 points | |
| 3, held 3rd | 4.8% | 3.4K | -25.2% | -1 points |
Compare search popularity between Mares and its closest rivals
Every comparison with Mares
8 comparisons
How has branded search demand for Mares changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mares worldwide fell from 4.7K to 4.4K.
- Across the 12 months ending September 2026, Mares’ estimated Share of Search among dive gear brands worldwide peaked at 5.9% in July 2026 and was lowest at 4.3% in December 2025.
How did search popularity change for dive gear brands worldwide in September 2026?
3 changes
In September 2026, Aqua Lung gained estimated Share of Search among dive gear brands worldwide, from 51.8% to 57%.
In September 2026, Scubapro lost estimated Share of Search among dive gear brands worldwide, from 42.3% to 38.1%.
In September 2026, Mares lost estimated Share of Search among dive gear brands worldwide, from 5.9% to 4.8%.
Where does Mares compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dive computer brands | 5th of 7 | 0.12% | Show ranking |
| Dive watch brands | 3rd of 3 | 1.6% | Show ranking |
| Dive masks | 4th of 6 | 4% | Show ranking |
| Dive gear brands | 3rd of 3 | 4.8% | Shown above |
| Scuba mask brands | 2nd of 4 | 10.5% | Show ranking |
How is Mares measured?
Brandwave collects information about searches that people make online using Mares’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- mares dive
- mares dive computer
- mares mask
- mares scuba
- mares scuba mask
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Is Mares your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.