Brandwave

Shearwater vs Suunto:Which is more popular?

In September 2026, Suunto had more branded searches than Shearwater among dive computer brands worldwide. Suunto had about 246,000 branded searches, while Shearwater had 5,500. Suunto made up 6.7% of all dive computer brand searches we track, and Shearwater accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about dive computer brands, both Shearwater and Suunto appeared in all five answers. Shearwater was mentioned before Suunto in every answer.

Among dive computer brands worldwide in September 2026

Who do people search for more?

Suunto, about 45 searches for every 1 for Shearwater

Suunto 246K searchesShearwater 5.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Shearwater in 5 of 5Suunto in 5 of 5

Who does AI recommend more?

Shearwater, named ahead of Suunto in every answer

Shearwater first in 4Suunto never first

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Shearwater and Suunto showed up in all five answers. Shearwater was listed before Suunto in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Cressi5th
  6. Scubapro–
  7. Oceanic–
  8. Sherwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cressi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oceanic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Shearwater or Suunto more popular in search?

This chart shows how often people search Google for Shearwater and Suunto by name. Each line represents a brand's share of searches for all eight dive computer brands we track, month by month, from English-language searches worldwide.

Shearwater and Suunto among dive computer brands worldwide, by month

Share of searches by month for Suunto, Shearwater. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminSuuntoCressiScubaproShearwaterOceanicMaresSherwood
Oct 202588.1%9.7%0.87%0.87%0.19%0.14%0.1%<0.01%
Nov 202590.1%8.1%0.73%0.73%0.18%0.12%0.08%<0.01%
Dec 202591.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
Jan 202691.4%6.7%0.74%0.74%0.15%0.15%0.07%<0.01%
Feb 202690%8.1%0.73%0.73%0.18%0.14%0.08%<0.01%
Mar 202691.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
Apr 202691.5%6.7%0.74%0.74%0.15%0.12%0.07%<0.01%
May 202691.1%6.7%0.9%0.9%0.18%0.12%0.08%<0.01%
Jun 202690.7%6.7%1.3%0.9%0.17%0.12%0.09%<0.01%
Jul 202690.7%6.7%1.3%0.9%0.17%0.12%0.1%<0.01%
Aug 202691.1%6.7%1.1%0.74%0.14%0.1%0.08%<0.01%
Sep 202691.3%6.7%0.9%0.74%0.15%0.12%0.07%<0.01%

How has the Shearwater and Suunto comparison changed over the last 12 months?

3 findings
  • Suunto was ahead of Shearwater in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shearwater’s share of searches among dive computer brands worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 6K to 5.5K.
  • Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands worldwide moved from 9.7% to 6.7%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for dive computer brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Suunto worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shearwater’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shearwater

2 branded search terms

  • shearwater dive computer
  • shearwater perdix

Suunto

1 branded search term

  • suunto

How the Brand Demand Index is measured

Other head-to-heads among dive computer brands

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