Admiralty vs Garmin:Which is more popular by branded search?
In August 2026, Garmin had more branded searches than Admiralty among marine charts worldwide. Garmin was estimated to have 5.4M branded searches compared to Admiralty’s 90.5K, and held a 96.8% Share of Search versus Admiralty’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Admiralty or Garmin?
Compare the marine charts people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Admiralty. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Admiralty | Navionics | Raymarine | Imray | C-MAP |
|---|---|---|---|---|---|---|
| Oct 2025 | 97% | 1.1% | 1.3% | 0.59% | 0.02% | 0.02% |
| Nov 2025 | 97.8% | 0.87% | 0.87% | 0.48% | 0.02% | 0.02% |
| Dec 2025 | 97.8% | 0.9% | 0.9% | 0.4% | 0.02% | 0.02% |
| Jan 2026 | 97.5% | 0.9% | 1.1% | 0.4% | 0.03% | 0.02% |
| Feb 2026 | 97% | 1.1% | 1.3% | 0.49% | 0.02% | 0.02% |
| Mar 2026 | 97.2% | 1.1% | 1.1% | 0.5% | 0.02% | 0.02% |
| Apr 2026 | 96.5% | 1.6% | 1.3% | 0.49% | 0.02% | 0.02% |
| May 2026 | 95.9% | 1.9% | 1.6% | 0.57% | 0.02% | 0.02% |
| Jun 2026 | 96.2% | 1.6% | 1.6% | 0.49% | 0.02% | 0.02% |
| Jul 2026 | 96.2% | 1.6% | 1.6% | 0.49% | 0.03% | 0.02% |
| Aug 2026 | 96.8% | 1.6% | 1.1% | 0.4% | 0.03% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Admiralty and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Admiralty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Admiralty’s estimated Share of Search among marine charts worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 40.5K to 90.5K.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among marine charts worldwide moved from 97% to 96.8%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
How did search popularity change for marine charts worldwide in August 2026?
2 changes
In August 2026, Garmin gained estimated Share of Search among marine charts worldwide, from 96.2% to 96.8%.
Estimated monthly branded searches for Admiralty worldwide rose 123.5% over 11 measured months, from 40.5K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Admiralty’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.