Garmin vs Navionics:Which is more popular by branded search?
In August 2026, Garmin had more branded searches than Navionics among marine charts worldwide. Garmin was estimated to have 5.4M branded searches compared to Navionics’ 60.5K, and held a 96.8% Share of Search versus Navionics’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or Navionics?
Compare the marine charts people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Navionics. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Admiralty | Navionics | Raymarine | Imray | C-MAP |
|---|---|---|---|---|---|---|
| Oct 2025 | 97% | 1.1% | 1.3% | 0.59% | 0.02% | 0.02% |
| Nov 2025 | 97.8% | 0.87% | 0.87% | 0.48% | 0.02% | 0.02% |
| Dec 2025 | 97.8% | 0.9% | 0.9% | 0.4% | 0.02% | 0.02% |
| Jan 2026 | 97.5% | 0.9% | 1.1% | 0.4% | 0.03% | 0.02% |
| Feb 2026 | 97% | 1.1% | 1.3% | 0.49% | 0.02% | 0.02% |
| Mar 2026 | 97.2% | 1.1% | 1.1% | 0.5% | 0.02% | 0.02% |
| Apr 2026 | 96.5% | 1.6% | 1.3% | 0.49% | 0.02% | 0.02% |
| May 2026 | 95.9% | 1.9% | 1.6% | 0.57% | 0.02% | 0.02% |
| Jun 2026 | 96.2% | 1.6% | 1.6% | 0.49% | 0.02% | 0.02% |
| Jul 2026 | 96.2% | 1.6% | 1.6% | 0.49% | 0.03% | 0.02% |
| Aug 2026 | 96.8% | 1.6% | 1.1% | 0.4% | 0.03% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Garmin and Navionics comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Navionics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among marine charts worldwide moved from 97% to 96.8%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
- Across the 11 months ending August 2026, Navionics’ estimated Share of Search among marine charts worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for marine charts worldwide in August 2026?
2 changes
In August 2026, Garmin gained estimated Share of Search among marine charts worldwide, from 96.2% to 96.8%.
In August 2026, Navionics lost estimated Share of Search among marine charts worldwide, from 1.6% to 1.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and Navionics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.