Brandwave

Navionics vs Raymarine:Which is more popular by branded search?

In August 2026, Navionics had more branded searches than Raymarine among marine charts worldwide. Navionics was estimated to have 60.5K branded searches compared to Raymarine’s 22.2K, and held a 1.1% Share of Search versus Raymarine’s 0.4%. These are worldwide searches for English-language branded terms.

Share of Search among marine charts worldwide in August 2026Which is more popular in search, Navionics or Raymarine?
Navionics1.1%60.5K searches
vs
Raymarine0.4%22.2K searches

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Which is more popular in search, Navionics or Raymarine?

Compare the marine charts people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Navionics and Raymarine among marine charts worldwide, by month

Share of Search by month for Navionics, Raymarine. The figures are in the table below the chart.

View monthly share of search table
MonthGarminAdmiraltyNavionicsRaymarineImrayC-MAP
Oct 202597%1.1%1.3%0.59%0.02%0.02%
Nov 202597.8%0.87%0.87%0.48%0.02%0.02%
Dec 202597.8%0.9%0.9%0.4%0.02%0.02%
Jan 202697.5%0.9%1.1%0.4%0.03%0.02%
Feb 202697%1.1%1.3%0.49%0.02%0.02%
Mar 202697.2%1.1%1.1%0.5%0.02%0.02%
Apr 202696.5%1.6%1.3%0.49%0.02%0.02%
May 202695.9%1.9%1.6%0.57%0.02%0.02%
Jun 202696.2%1.6%1.6%0.49%0.02%0.02%
Jul 202696.2%1.6%1.6%0.49%0.03%0.02%
Aug 202696.8%1.6%1.1%0.4%0.03%0.02%
Sep 2026——————

How has the Navionics and Raymarine comparison changed over the last 12 months?

  • Navionics was ahead of Raymarine in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Navionics’ estimated Share of Search among marine charts worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, Raymarine’s estimated Share of Search among marine charts worldwide moved from 0.59% to 0.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for marine charts worldwide in August 2026?

  1. In August 2026, Navionics lost estimated Share of Search among marine charts worldwide, from 1.6% to 1.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Navionics’ and Raymarine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Navionics

1 branded search term

  • navionics

Raymarine

1 branded search term

  • raymarine

How the Brand Demand Index is measured

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