Brandwave

Garmin vs Sabre:Which is more popular?

In September 2026, Garmin had more branded searches than Sabre among aviation software worldwide. Garmin had about 6,600 branded searches, while Sabre had 1,600. Garmin made up 0.25% of all aviation software searches we track, and Sabre accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about aviation software, Garmin appeared in four of the five answers and Sabre in none.

Among aviation software worldwide in September 2026

Who do people search for more?

Garmin, about 4 searches for every 1 for Sabre

Garmin 6.6K searchesSabre 1.6K searches

Who does AI mention more?

Garmin, mentioned in 4 of 5 answers, Sabre in 0

Garmin in 4 of 5Sabre in 0 of 5

Who does AI recommend more?

Garmin, the only one of the two named

Garmin first in 4Sabre never named

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Top aviation software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sabre did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ForeFlight1st
  2. Garmin2nd
  3. Flight Schedule Pro3rd
  4. RocketRoute3rd
  5. FlightAware–
  6. Trax–
  7. Jeppesen–
  8. Amadeus–
  9. Sabre–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ForeFlight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight Schedule Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RocketRoute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlightAware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jeppesen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amadeus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sabre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about aviation software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Garmin or Sabre more popular in search?

This chart shows how often people search Google for Garmin and Sabre by name. Each line represents a brand's share of searches for all nine aviation software we track, month by month, from English-language searches worldwide.

Garmin and Sabre among aviation software worldwide, by month

Share of searches by month for Garmin, Sabre. The figures are in the table below the chart.

View monthly share of searches table
MonthFlightAwareTraxForeFlightFlight Schedule ProJeppesenGarminAmadeusRocketRouteSabre
Oct 202586.3%5.2%2.9%2.9%2.3%0.25%0.09%0.06%0.05%
Nov 202588.5%4.4%2.4%2.4%2%0.21%0.06%0.04%0.04%
Dec 202588.9%4.4%2.4%2%2%0.21%0.06%0.04%0.03%
Jan 202687.1%5.2%2.9%2.4%1.9%0.38%0.08%0.05%0.04%
Feb 202687%4.3%3.5%2.3%2.3%0.31%0.09%0.05%0.05%
Mar 202690%3.6%2.4%2%1.6%0.22%0.06%0.04%0.04%
Apr 202685.7%5.2%3.5%2.8%2.3%0.31%0.09%0.06%0.05%
May 202686.3%5.2%2.9%2.9%2.3%0.31%0.07%0.06%0.05%
Jun 202686.7%5.2%2.9%2.9%1.9%0.26%0.09%0.06%0.06%
Jul 202688.8%4.4%2.4%2.4%1.6%0.21%0.06%0.05%0.05%
Aug 202688.3%4.4%2.9%2.4%1.6%0.26%0.06%0.05%0.05%
Sep 202686.1%5.2%3.5%2.8%1.9%0.25%0.07%0.06%0.06%

How has the Garmin and Sabre comparison changed over the last 12 months?

3 findings
  • Garmin was ahead of Sabre in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garmin’s share of searches among aviation software worldwide held steady at 0.25%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Sabre’s share of searches among aviation software worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for aviation software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Sabre worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Garmin’s and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

1 branded search term

  • garmin pilot

Sabre

1 branded search term

  • sabre travel

How the Brand Demand Index is measured

Other head-to-heads among aviation software

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