Brandwave

How popular isSabre in search?

In August 2026, there were an estimated 1.6K branded searches for Sabre worldwide which is up 23.1% over the last 11 months. Sabre holds 0.05% estimated Share of Search among aviation software worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. FlightAware90.8%
  2. Trax4.5%
  3. ForeFlight3%
  4. Jeppesen1.6%
  5. Amadeus0.06%
  6. Sabre0.05%
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Which aviation software compete with Sabre?

Sabre against aviation software worldwide, by month

Share of Search by month for FlightAware, Trax, ForeFlight, Sabre. The figures are in the table below the chart.

View monthly share of search table
MonthFlightAwareTraxForeFlightJeppesenAmadeusSabre
Oct 202589.1%5.4%2.9%2.4%0.1%0.05%
Nov 202590.9%4.5%2.5%2%0.06%0.04%
Dec 202591%4.5%2.5%2%0.06%0.03%
Jan 202689.6%5.4%3%2%0.08%0.04%
Feb 202689.4%4.4%3.6%2.4%0.1%0.05%
Mar 202692%3.7%2.5%1.7%0.07%0.04%
Apr 202688.5%5.3%3.6%2.4%0.09%0.05%
May 202689.1%5.4%2.9%2.4%0.08%0.05%
Jun 202689.5%5.4%3%2%0.1%0.06%
Jul 202691.3%4.5%2.5%1.6%0.06%0.05%
Aug 202690.8%4.5%3%1.6%0.06%0.05%
Sep 2026——————

  1. 1.FlightAware

    90.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Trax

    4.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ForeFlight

    3%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  4. 4.Jeppesen

    1.6%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Amadeus

    0.06%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sabre

    0.05%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sabre and its closest rivals

How has branded search demand for Sabre changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sabre worldwide rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, Sabre’s estimated Share of Search among aviation software worldwide held steady at 0.05%.

How did search popularity change for aviation software worldwide in August 2026?

  1. In August 2026, ForeFlight gained estimated Share of Search among aviation software worldwide, from 2.5% to 3%.

  2. Jeppesen’s estimated Share of Search among aviation software worldwide has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.

  3. Estimated monthly branded searches for Sabre worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  4. Estimated monthly branded searches for FlightAware worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  5. Estimated monthly branded searches for Amadeus worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How is Sabre measured?

Brandwave collects information about searches that people make online using Sabre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sabre travel

Do you work for Sabre? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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