FlightAware vs Sabre:Which is more popular by branded search?

Name: FlightAware vs Sabre: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, FlightAware had more branded searches than Sabre among aviation software worldwide. FlightAware was estimated to have 2.7M branded searches compared to Sabre’s 1.6K, and held a 90.8% Share of Search versus Sabre’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among aviation software worldwide in August 2026Which is more popular in search, FlightAware or Sabre?

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Which is more popular in search, FlightAware or Sabre?

Compare the aviation software drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FlightAware and Sabre among aviation software worldwide, by month

Month	FlightAware	Trax	ForeFlight	Jeppesen	Amadeus	Sabre
Oct 2025	89.1%	5.4%	2.9%	2.4%	0.1%	0.05%
Nov 2025	90.9%	4.5%	2.5%	2%	0.06%	0.04%
Dec 2025	91%	4.5%	2.5%	2%	0.06%	0.03%
Jan 2026	89.6%	5.4%	3%	2%	0.08%	0.04%
Feb 2026	89.4%	4.4%	3.6%	2.4%	0.1%	0.05%
Mar 2026	92%	3.7%	2.5%	1.7%	0.07%	0.04%
Apr 2026	88.5%	5.3%	3.6%	2.4%	0.09%	0.05%
May 2026	89.1%	5.4%	2.9%	2.4%	0.08%	0.05%
Jun 2026	89.5%	5.4%	3%	2%	0.1%	0.06%
Jul 2026	91.3%	4.5%	2.5%	1.6%	0.06%	0.05%
Aug 2026	90.8%	4.5%	3%	1.6%	0.06%	0.05%
Sep 2026	—	—	—	—	—	—

How has the FlightAware and Sabre comparison changed over the last 12 months?

3 findings

FlightAware was ahead of Sabre in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, FlightAware’s estimated Share of Search among aviation software worldwide moved from 89.1% to 90.8%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
Across the 11 months ending August 2026, Sabre’s estimated Share of Search among aviation software worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for aviation software worldwide in August 2026?

2 changes

Estimated monthly branded searches for Sabre worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for FlightAware worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using FlightAware’s and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.