Brandwave

RocketRoute vs Sabre:Which is more popular?

In September 2026, RocketRoute and Sabre were level in searches among aviation software worldwide, with an estimated 1.6K branded searches each, at 0.06% of the total each. When we asked ChatGPT and Google AI Overviews about aviation software, RocketRoute appeared in two of the five answers and Sabre in none.

Among aviation software worldwide in September 2026

Who do people search for more?

RocketRoute and Sabre are searched for about as often as each other.

RocketRoute 1.6K searchesSabre 1.6K searches

Who does AI mention more?

RocketRoute, mentioned in 2 of 5 answers, Sabre in 0

RocketRoute in 2 of 5Sabre in 0 of 5

Who does AI recommend more?

RocketRoute, the only one of the two named

RocketRoute first in 2Sabre never named

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Top aviation software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RocketRoute was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sabre did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ForeFlight1st
  2. Flight Schedule Pro2nd
  3. RocketRoute2nd
  4. FlightAware–
  5. Trax–
  6. Jeppesen–
  7. Amadeus–
  8. Sabre–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ForeFlight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flight Schedule Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RocketRoute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlightAware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jeppesen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amadeus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sabre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about aviation software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is RocketRoute or Sabre more popular in search?

This chart shows how often people search Google for RocketRoute and Sabre by name. Each line represents a brand's share of searches for all eight aviation software we track, month by month, from English-language searches worldwide.

RocketRoute and Sabre among aviation software worldwide, by month

Share of searches by month for RocketRoute, Sabre. The figures are in the table below the chart.

View monthly share of searches table
MonthFlightAwareTraxForeFlightFlight Schedule ProJeppesenAmadeusRocketRouteSabre
Oct 202586.5%5.2%2.9%2.9%2.3%0.09%0.06%0.05%
Nov 202588.7%4.4%2.4%2.4%2%0.06%0.04%0.04%
Dec 202589.1%4.4%2.4%2%2%0.06%0.04%0.03%
Jan 202687.4%5.3%2.9%2.4%1.9%0.08%0.05%0.04%
Feb 202687.3%4.3%3.5%2.4%2.4%0.09%0.05%0.05%
Mar 202690.2%3.6%2.4%2%1.6%0.06%0.04%0.04%
Apr 202686%5.2%3.5%2.8%2.3%0.09%0.06%0.05%
May 202686.5%5.2%2.9%2.9%2.3%0.07%0.06%0.05%
Jun 202686.9%5.2%2.9%2.9%1.9%0.09%0.06%0.06%
Jul 202689%4.4%2.4%2.4%1.6%0.06%0.05%0.05%
Aug 202688.6%4.4%2.9%2.4%1.6%0.06%0.05%0.05%
Sep 202686.3%5.2%3.5%2.9%1.9%0.07%0.06%0.06%

How has the RocketRoute and Sabre comparison changed over the last 12 months?

3 findings
  • RocketRoute was ahead of Sabre in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RocketRoute’s share of searches among aviation software worldwide held steady at 0.06%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Sabre’s share of searches among aviation software worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for aviation software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Sabre worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RocketRoute’s and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RocketRoute

1 branded search term

  • rocketroute

Sabre

1 branded search term

  • sabre travel

How the Brand Demand Index is measured

Other head-to-heads among aviation software

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