Jeppesen vs Sabre:Which is more popular by branded search?
In August 2026, Jeppesen had more branded searches than Sabre among aviation software worldwide. Jeppesen was estimated to have 49.5K branded searches compared to Sabre’s 1.6K, and held a 1.6% Share of Search versus Sabre’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jeppesen or Sabre?
Compare the aviation software drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jeppesen, Sabre. The figures are in the table below the chart.
View monthly share of search table
| Month | FlightAware | Trax | ForeFlight | Jeppesen | Amadeus | Sabre |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 5.4% | 2.9% | 2.4% | 0.1% | 0.05% |
| Nov 2025 | 90.9% | 4.5% | 2.5% | 2% | 0.06% | 0.04% |
| Dec 2025 | 91% | 4.5% | 2.5% | 2% | 0.06% | 0.03% |
| Jan 2026 | 89.6% | 5.4% | 3% | 2% | 0.08% | 0.04% |
| Feb 2026 | 89.4% | 4.4% | 3.6% | 2.4% | 0.1% | 0.05% |
| Mar 2026 | 92% | 3.7% | 2.5% | 1.7% | 0.07% | 0.04% |
| Apr 2026 | 88.5% | 5.3% | 3.6% | 2.4% | 0.09% | 0.05% |
| May 2026 | 89.1% | 5.4% | 2.9% | 2.4% | 0.08% | 0.05% |
| Jun 2026 | 89.5% | 5.4% | 3% | 2% | 0.1% | 0.06% |
| Jul 2026 | 91.3% | 4.5% | 2.5% | 1.6% | 0.06% | 0.05% |
| Aug 2026 | 90.8% | 4.5% | 3% | 1.6% | 0.06% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jeppesen and Sabre comparison changed over the last 12 months?
3 findings
- Jeppesen was ahead of Sabre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jeppesen’s estimated Share of Search among aviation software worldwide moved from 2.4% to 1.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Sabre’s estimated Share of Search among aviation software worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for aviation software worldwide in August 2026?
2 changes
Jeppesen’s estimated Share of Search among aviation software worldwide has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
Estimated monthly branded searches for Sabre worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jeppesen’s and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.