Brandwave

Garmin vs Withings:Which is more popular by branded search?

In August 2026, Garmin had more branded searches than Withings among fitness watch brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Withings’ 193K, and held a 69.5% Share of Search versus Withings’ 2.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among fitness watch brands worldwide in August 2026Which is more popular in search, Garmin or Withings?
Garmin69.5%5.4M searches
vs
Withings2.5%193K searches

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Which is more popular in search, Garmin or Withings?

Compare brands that offer watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garmin and Withings among fitness watch brands worldwide, by month

Share of Search by month for Garmin, Withings. The figures are in the table below the chart.

View monthly share of search table
MonthGarminFitbitAmazfitWithingsPolar
Oct 202564.1%19.9%12.4%3%0.56%
Nov 202564.8%19.4%11.8%3.4%0.54%
Dec 202566.6%17.4%12.4%3.1%0.49%
Jan 202666.4%17.2%12.3%3.6%0.54%
Feb 202666.2%17.3%12.3%3.7%0.54%
Mar 202668.8%15.1%12.4%3.1%0.52%
Apr 202667.5%17.4%12.2%2.5%0.42%
May 202660.6%26.3%10.6%2.2%0.36%
Jun 202662.3%23.2%11.4%2.7%0.34%
Jul 202665.1%20.1%12%2.4%0.37%
Aug 202669.5%17.3%10.3%2.5%0.33%
Sep 2026—————

How has the Garmin and Withings comparison changed over the last 12 months?

  • Garmin was ahead of Withings in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide moved from 64.1% to 69.5%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
  • Across the 11 months ending August 2026, Withings’ estimated Share of Search among fitness watch brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 168K to 193K.

How did search popularity change for fitness watch brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.

  2. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Garmin’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

15 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin com
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin gps dog collar
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Withings

5 branded search terms

  • fitness watch withings
  • smartwatch withings
  • withings
  • withings com
  • withings scanwatch

How the Brand Demand Index is measured

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