Amazfit vs Apple Watch:Which is searched more?
In August 2026, Apple Watch had more branded searches than Amazfit among smartwatch brands worldwide. Apple Watch was estimated to have 7.5M branded searches compared to Amazfit’s 795K, and held a 48.6% Share of Search versus Amazfit’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazfit or Apple Watch?
Compare the smartwatch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Watch, Amazfit. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple Watch | Amazfit |
|---|---|---|
| Oct 2025 | 55.8% | 5.3% |
| Nov 2025 | 56% | 5.1% |
| Dec 2025 | 57.6% | 5.1% |
| Jan 2026 | 52.6% | 5.7% |
| Feb 2026 | 52.5% | 5.7% |
| Mar 2026 | 48.6% | 6.3% |
| Apr 2026 | 48.1% | 6.2% |
| May 2026 | 44.4% | 5.7% |
| Jun 2026 | 46% | 6% |
| Jul 2026 | 47.1% | 6.2% |
| Aug 2026 | 48.6% | 5.2% |
| Sep 2026 | — | — |
How has the Amazfit and Apple Watch comparison changed over the last 12 months?
3 findings
- Apple Watch was ahead of Amazfit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among smartwatch brands worldwide moved from 5.3% to 5.2%, and its estimated monthly branded searches moved from 705K to 795K.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide moved from 55.8% to 48.6%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for smartwatch brands worldwide in August 2026?
2 changes
In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.
In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Apple Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazfit
8 branded search terms
- amazfit
- amazfit balance
- amazfit com
- amazfit fitness watch
- amazfit gtr
- amazfit smartwatch
- fitness watch amazfit
- smartwatch amazfit
Apple Watch
1 branded search term
- apple watch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.