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Running watches:Which brands are most popular in search?

In August 2026, Garmin was the most searched among running watches worldwide, with an estimated 5.4M branded searches and 75.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin75.1%
  2. Amazfit11.1%
  3. COROS6.3%
  4. Suunto4.3%
  5. Withings2.7%
  6. Polar0.36%

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Share of SearchLeaderboard

Compare the running watches people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among running watches worldwide, by month

Share of Search by month for Garmin, Amazfit, COROS, Suunto, Withings. The figures are in the table below the chart.

View monthly share of search table
MonthGarminAmazfitCOROSSuuntoWithingsPolar
Oct 202568.5%13.3%8.5%5.9%3.2%0.6%
Nov 202570.9%12.9%7%4.9%3.7%0.59%
Dec 202572.3%13.5%6.1%4.2%3.4%0.53%
Jan 202672%13.3%6%4.2%3.9%0.59%
Feb 202671.2%13.2%6%5%4%0.58%
Mar 202672.6%13.1%6.1%4.2%3.3%0.55%
Apr 202673.1%13.2%6.2%4.3%2.7%0.45%
May 202672.9%12.7%7.2%4.1%2.6%0.44%
Jun 202672.8%13.3%6.1%4.2%3.2%0.4%
Jul 202673%13.4%6.2%4.3%2.7%0.42%
Aug 202675.1%11.1%6.3%4.3%2.7%0.36%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Garmin

    75.1%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +2.2 points.

  2. 2.Amazfit

    11.1%

    Held 2nd. 795K estimated branded searches, -0.66% vs prior month. Share -2.3 points.

  3. 3.COROS

    6.3%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Suunto

    4.3%

    Held 4th. 310K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  5. 5.Withings

    2.7%

    Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share 0 points.

  6. 6.Polar

    0.36%

    Held 6th. 25.5K estimated branded searches, +2.7% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among running watches worldwide?

In August 2026, Garmin was the most searched among running watches worldwide, with an estimated 5.4M branded searches and 75.1% estimated Share of Search within this set. Amazfit is in 2nd place, 64 percentage points behind at 11.1% Share of Search.

Global running watches, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin68.5% → 75.1%75.1%Aug 202668.5%Oct 20251st
Amazfit13.3% → 11.1%13.5%Dec 202511.1%Aug 20262nd
COROS8.5% → 6.3%8.5%Oct 20256%Feb 20263rd
Suunto5.9% → 4.3%5.9%Oct 20254.1%May 20264th
Withings3.2% → 2.7%4%Feb 20262.6%May 20265th
Polar0.6% → 0.36%0.6%Oct 20250.36%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among running watches worldwide increased from 68.5% to 75.1%.
  • Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among running watches worldwide decreased from 13.3% to 11.1%.
  • Across the 11 months ending August 2026, COROS’s estimated Share of Search among running watches worldwide decreased from 8.5% to 6.3%.
  • Across the 11 months ending August 2026, Suunto’s estimated Share of Search among running watches worldwide decreased from 5.9% to 4.3%.
  • Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among running watches worldwide peaked at 13.5% in December 2025 and was lowest at 11.1% in August 2026.
  • Across the 11 months ending August 2026, COROS’s estimated Share of Search among running watches worldwide peaked at 8.5% in October 2025 and was lowest at 6% in February 2026.
  • Across the 11 months ending August 2026, Suunto’s estimated Share of Search among running watches worldwide peaked at 5.9% in October 2025 and was lowest at 4.1% in May 2026.
  • Across the 11 months ending August 2026, Withings’ estimated Share of Search among running watches worldwide peaked at 4% in February 2026 and was lowest at 2.6% in May 2026.
  • Across the 11 months ending August 2026, Withings and Polar held steady: their estimated Share of Search among running watches worldwide each moved less than 0.5 percentage points.

How did search popularity change for running watches worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among running watches worldwide, from 73% to 75.1%.

  2. In August 2026, Amazfit lost estimated Share of Search among running watches worldwide, from 13.4% to 11.1%.

  3. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

  4. Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

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