Amazfit vs Suunto:Which is more popular by branded search?
In August 2026, Amazfit had more branded searches than Suunto among running watches worldwide. Amazfit was estimated to have 795K branded searches compared to Suunto’s 310K, and held an 11.1% Share of Search versus Suunto’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazfit or Suunto?
Compare the running watches people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazfit, Suunto. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Amazfit | COROS | Suunto | Withings | Polar |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 13.3% | 8.5% | 5.9% | 3.2% | 0.6% |
| Nov 2025 | 70.9% | 12.9% | 7% | 4.9% | 3.7% | 0.59% |
| Dec 2025 | 72.3% | 13.5% | 6.1% | 4.2% | 3.4% | 0.53% |
| Jan 2026 | 72% | 13.3% | 6% | 4.2% | 3.9% | 0.59% |
| Feb 2026 | 71.2% | 13.2% | 6% | 5% | 4% | 0.58% |
| Mar 2026 | 72.6% | 13.1% | 6.1% | 4.2% | 3.3% | 0.55% |
| Apr 2026 | 73.1% | 13.2% | 6.2% | 4.3% | 2.7% | 0.45% |
| May 2026 | 72.9% | 12.7% | 7.2% | 4.1% | 2.6% | 0.44% |
| Jun 2026 | 72.8% | 13.3% | 6.1% | 4.2% | 3.2% | 0.4% |
| Jul 2026 | 73% | 13.4% | 6.2% | 4.3% | 2.7% | 0.42% |
| Aug 2026 | 75.1% | 11.1% | 6.3% | 4.3% | 2.7% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazfit and Suunto comparison changed over the last 12 months?
3 findings
- Amazfit was ahead of Suunto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among running watches worldwide moved from 13.3% to 11.1%, and its estimated monthly branded searches moved from 705K to 795K.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among running watches worldwide moved from 5.9% to 4.3%, and its estimated monthly branded searches moved from 315K to 310K.
How did search popularity change for running watches worldwide in August 2026?
1 change
In August 2026, Amazfit lost estimated Share of Search among running watches worldwide, from 13.4% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.