Garmin vs Suunto:Which is searched more?
In August 2026, Garmin had more branded searches than Suunto among running watches worldwide. Garmin was estimated to have 5.4M branded searches compared to Suunto’s 310K, and held a 75.1% Share of Search versus Suunto’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or Suunto?
Compare the running watches people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Suunto. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Suunto |
|---|---|---|
| Oct 2025 | 68.5% | 5.9% |
| Nov 2025 | 70.9% | 4.9% |
| Dec 2025 | 72.3% | 4.2% |
| Jan 2026 | 72% | 4.2% |
| Feb 2026 | 71.2% | 5% |
| Mar 2026 | 72.6% | 4.2% |
| Apr 2026 | 73.1% | 4.3% |
| May 2026 | 72.9% | 4.1% |
| Jun 2026 | 72.8% | 4.2% |
| Jul 2026 | 73% | 4.3% |
| Aug 2026 | 75.1% | 4.3% |
| Sep 2026 | — | — |
How has the Garmin and Suunto comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Suunto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among running watches worldwide moved from 68.5% to 75.1%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among running watches worldwide moved from 5.9% to 4.3%, and its estimated monthly branded searches moved from 315K to 310K.
How did search popularity change for running watches worldwide in August 2026?
1 change
In August 2026, Garmin gained estimated Share of Search among running watches worldwide, from 73% to 75.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin
15 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin com
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin gps dog collar
- garmin smartwatch
- garmin venu
- smartwatch garmin
Suunto
6 branded search terms
- suunto
- suunto com
- suunto headphones
- suunto open ear headphones
- suunto sonic
- suunto wing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.