How popular isAmazfit in search?
In August 2026, there were an estimated 795K branded searches for Amazfit worldwide which is up 12.8% over the last 11 months. Amazfit holds 11.1% estimated Share of Search among running watches worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which running watches compete with Amazfit?
Share of Search by month for Garmin, Amazfit, COROS, Suunto, Withings. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Amazfit | COROS | Suunto | Withings | Polar |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 13.3% | 8.5% | 5.9% | 3.2% | 0.6% |
| Nov 2025 | 70.9% | 12.9% | 7% | 4.9% | 3.7% | 0.59% |
| Dec 2025 | 72.3% | 13.5% | 6.1% | 4.2% | 3.4% | 0.53% |
| Jan 2026 | 72% | 13.3% | 6% | 4.2% | 3.9% | 0.59% |
| Feb 2026 | 71.2% | 13.2% | 6% | 5% | 4% | 0.58% |
| Mar 2026 | 72.6% | 13.1% | 6.1% | 4.2% | 3.3% | 0.55% |
| Apr 2026 | 73.1% | 13.2% | 6.2% | 4.3% | 2.7% | 0.45% |
| May 2026 | 72.9% | 12.7% | 7.2% | 4.1% | 2.6% | 0.44% |
| Jun 2026 | 72.8% | 13.3% | 6.1% | 4.2% | 3.2% | 0.4% |
| Jul 2026 | 73% | 13.4% | 6.2% | 4.3% | 2.7% | 0.42% |
| Aug 2026 | 75.1% | 11.1% | 6.3% | 4.3% | 2.7% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.1% | 5.4M | +23.2% | +2.2 points | |
| 2, held 2nd | 11.1% | 795K | -0.66% | -2.3 points | |
| 3, held 3rd | 6.3% | 450K | +22.3% | +0.1 points | |
| 4, held 4th | 4.3% | 310K | +21.5% | +0.1 points | |
| 5, held 5th | 2.7% | 193K | +18.4% | 0 points | |
| 6, held 6th | 0.36% | 25.5K | +2.7% | -0.1 points |
1.
Garmin75.1%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +2.2 points.
2.
Amazfit11.1%
Held 2nd. 795K estimated branded searches, -0.66% vs prior month. Share -2.3 points.
3.
COROS
6.3%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
4.
Suunto4.3%
Held 4th. 310K estimated branded searches, +21.5% vs prior month. Share +0.1 points.
5.
Withings2.7%
Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share 0 points.
6.
Polar0.36%
Held 6th. 25.5K estimated branded searches, +2.7% vs prior month. Share -0.1 points.
Compare search popularity between Amazfit and its closest rivals
How has branded search demand for Amazfit changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazfit worldwide rose from 705K to 795K.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among running watches worldwide decreased from 13.3% to 11.1%.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among running watches worldwide peaked at 13.5% in December 2025 and was lowest at 11.1% in August 2026.
How did search popularity change for running watches worldwide in August 2026?
4 changes
In August 2026, Garmin gained estimated Share of Search among running watches worldwide, from 73% to 75.1%.
In August 2026, Amazfit lost estimated Share of Search among running watches worldwide, from 13.4% to 11.1%.
Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.
Where does Amazfit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smartwatch brands | 4th of 5 | 5.2% | Show ranking |
| Fitness watch brands | 3rd of 5 | 10.3% | Show ranking |
| Running watches | 2nd of 6 | 11.1% | Shown above |
How is Amazfit measured?
Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- amazfit
- amazfit balance
- amazfit com
- amazfit fitness watch
- amazfit gtr
- amazfit smartwatch
- fitness watch amazfit
- smartwatch amazfit
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Is Amazfit your brand?
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