Amazfit vs Polar:Which is more popular by branded search?
In August 2026, Amazfit had more branded searches than Polar among fitness watch brands worldwide. Amazfit was estimated to have 795K branded searches compared to Polar’s 25.5K, and held a 10.3% Share of Search versus Polar’s 0.33%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazfit or Polar?
Compare brands that offer watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazfit, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Fitbit | Amazfit | Withings | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 19.9% | 12.4% | 3% | 0.56% |
| Nov 2025 | 64.8% | 19.4% | 11.8% | 3.4% | 0.54% |
| Dec 2025 | 66.6% | 17.4% | 12.4% | 3.1% | 0.49% |
| Jan 2026 | 66.4% | 17.2% | 12.3% | 3.6% | 0.54% |
| Feb 2026 | 66.2% | 17.3% | 12.3% | 3.7% | 0.54% |
| Mar 2026 | 68.8% | 15.1% | 12.4% | 3.1% | 0.52% |
| Apr 2026 | 67.5% | 17.4% | 12.2% | 2.5% | 0.42% |
| May 2026 | 60.6% | 26.3% | 10.6% | 2.2% | 0.36% |
| Jun 2026 | 62.3% | 23.2% | 11.4% | 2.7% | 0.34% |
| Jul 2026 | 65.1% | 20.1% | 12% | 2.4% | 0.37% |
| Aug 2026 | 69.5% | 17.3% | 10.3% | 2.5% | 0.33% |
| Sep 2026 | — | — | — | — | — |
How has the Amazfit and Polar comparison changed over the last 12 months?
3 findings
- Amazfit was ahead of Polar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide moved from 12.4% to 10.3%, and its estimated monthly branded searches moved from 705K to 795K.
- Across the 11 months ending August 2026, Polar’s estimated Share of Search among fitness watch brands worldwide moved from 0.56% to 0.33%, and its estimated monthly branded searches moved from 31.6K to 25.5K.
How did search popularity change for fitness watch brands worldwide in August 2026?
2 changes
In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.