Brandwave

How popular isPolar in search?

In August 2026, there were an estimated 25.5K branded searches for Polar worldwide which is down 19.3% over the last 11 months. Polar holds 0.33% estimated Share of Search among fitness watch brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin69.5%
  2. Fitbit17.3%
  3. Amazfit10.3%
  4. Withings2.5%
  5. Polar0.33%
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Which fitness watch brands compete with Polar?

Polar against fitness watch brands worldwide, by month

Share of Search by month for Garmin, Fitbit, Amazfit, Withings, Polar. The figures are in the table below the chart.

View monthly share of search table
MonthGarminFitbitAmazfitWithingsPolar
Oct 202564.1%19.9%12.4%3%0.56%
Nov 202564.8%19.4%11.8%3.4%0.54%
Dec 202566.6%17.4%12.4%3.1%0.49%
Jan 202666.4%17.2%12.3%3.6%0.54%
Feb 202666.2%17.3%12.3%3.7%0.54%
Mar 202668.8%15.1%12.4%3.1%0.52%
Apr 202667.5%17.4%12.2%2.5%0.42%
May 202660.6%26.3%10.6%2.2%0.36%
Jun 202662.3%23.2%11.4%2.7%0.34%
Jul 202665.1%20.1%12%2.4%0.37%
Aug 202669.5%17.3%10.3%2.5%0.33%
Sep 2026—————

  1. 1.Garmin

    69.5%

    held 1st · 5.4M estimated branded searches · +23.2% vs prior month · +4.4 points

  2. 2.Fitbit

    17.3%

    held 2nd · 1.3M estimated branded searches · -0.5% vs prior month · -2.8 points

  3. 3.Amazfit

    10.3%

    held 3rd · 795K estimated branded searches · -0.66% vs prior month · -1.7 points

  4. 4.Withings

    2.5%

    held 4th · 193K estimated branded searches · +18.4% vs prior month · +0.1 points

  5. 5.Polar

    0.33%

    held 5th · 25.5K estimated branded searches · +2.7% vs prior month · 0 points

Compare search popularity between Polar and its closest rivals

How has branded search demand for Polar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Polar worldwide fell from 31.6K to 25.5K.
  • Across the 11 months ending August 2026, Polar’s estimated Share of Search among fitness watch brands worldwide held steady, from 0.56% to 0.33%.

How did search popularity change for fitness watch brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.

  2. In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.

  3. In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.

  4. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

  5. Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

How is Polar measured?

Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • fitness watch polar
  • polar com
  • polar ignite
  • polar smartwatch
  • polar vantage
  • smartwatch polar

Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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