Brandwave

How popular isPolar in search?

In September 2026, there were an estimated 23.6K branded searches for Polar worldwide which is down 22.1% over the last 12 months. Polar holds 0.02% estimated Share of Search among heart monitor brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin73.3%
  2. Fitbit26.7%
  3. Polar0.02%
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Which heart monitor brands compete with Polar?

Polar against heart monitor brands worldwide, by month

Share of Search by month for Garmin, Fitbit, Polar. The figures are in the table below the chart.

View monthly share of search table
MonthGarminFitbitPolar
Oct 202573.2%26.7%0.02%
Nov 202573.3%26.7%0.02%
Dec 202577%23%0.02%
Jan 202677%23%0.02%
Feb 202676.9%23.1%0.02%
Mar 202680.3%19.7%0.02%
Apr 202677%23%0.02%
May 202664.7%35.3%0.02%
Jun 202669.1%30.9%0.01%
Jul 202673.3%26.7%0.02%
Aug 202677%23%0.02%
Sep 202673.3%26.7%0.02%

  1. 1.Garmin

    73.3%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.7 points.

  2. 2.Fitbit

    26.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.Polar

    0.02%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Polar and its closest rivals

Every comparison with Polar

How has branded search demand for Polar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Polar worldwide fell from 30.3K to 23.6K.
  • Across the 12 months ending September 2026, Polar’s estimated Share of Search among heart monitor brands worldwide held steady at 0.02%.

How did search popularity change for heart monitor brands worldwide in September 2026?

  1. In September 2026, Fitbit gained estimated Share of Search among heart monitor brands worldwide, from 23% to 26.7%.

  2. In September 2026, Garmin lost estimated Share of Search among heart monitor brands worldwide, from 77% to 73.3%.

Where does Polar compete?

Polar is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness watch brands5th of 50.35%Show ranking
Running watches6th of 60.01%Show ranking
Fitness tracker brands5th of 50.02%Show ranking
Heart monitor brands3rd of 30.02%Shown above
Bike computers6th of 60.01%Show ranking
Undercounter fridge brands4th of 40.02%Show ranking

How is Polar measured?

Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • fitness watch polar
  • polar bike computer
  • polar ignite
  • polar smartwatch
  • polar undercounter fridge
  • polar vantage
  • smartwatch polar

Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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