Brandwave

COROS vs Polar:Which is more popular by branded search?

In August 2026, COROS had more branded searches than Polar among running watches worldwide. COROS was estimated to have 450K branded searches compared to Polar’s 25.5K, and held a 6.3% Share of Search versus Polar’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among running watches worldwide in August 2026Which is more popular in search, COROS or Polar?
COROS6.3%450K searches
vs
Polar0.36%25.5K searches

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Which is more popular in search, COROS or Polar?

Compare the running watches people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COROS and Polar among running watches worldwide, by month

Share of Search by month for COROS, Polar. The figures are in the table below the chart.

View monthly share of search table
MonthGarminAmazfitCOROSSuuntoWithingsPolar
Oct 202568.5%13.3%8.5%5.9%3.2%0.6%
Nov 202570.9%12.9%7%4.9%3.7%0.59%
Dec 202572.3%13.5%6.1%4.2%3.4%0.53%
Jan 202672%13.3%6%4.2%3.9%0.59%
Feb 202671.2%13.2%6%5%4%0.58%
Mar 202672.6%13.1%6.1%4.2%3.3%0.55%
Apr 202673.1%13.2%6.2%4.3%2.7%0.45%
May 202672.9%12.7%7.2%4.1%2.6%0.44%
Jun 202672.8%13.3%6.1%4.2%3.2%0.4%
Jul 202673%13.4%6.2%4.3%2.7%0.42%
Aug 202675.1%11.1%6.3%4.3%2.7%0.36%
Sep 2026——————

How has the COROS and Polar comparison changed over the last 12 months?

  • COROS was ahead of Polar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, COROS’s estimated Share of Search among running watches worldwide moved from 8.5% to 6.3%, and its estimated monthly branded searches held steady at 450K.
  • Across the 11 months ending August 2026, Polar’s estimated Share of Search among running watches worldwide moved from 0.6% to 0.36%, and its estimated monthly branded searches moved from 31.6K to 25.5K.

How did search popularity change for running watches worldwide in August 2026?

  1. Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using COROS’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COROS

1 branded search term

  • coros

Polar

6 branded search terms

  • fitness watch polar
  • polar com
  • polar ignite
  • polar smartwatch
  • polar vantage
  • smartwatch polar

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.