Brandwave

How popular isAmazfit in search?

In August 2026, there were an estimated 795K branded searches for Amazfit worldwide which is up 12.8% over the last 11 months. Amazfit holds 5.2% estimated Share of Search among smartwatch brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple Watch48.6%
  2. Garmin34.8%
  3. Fitbit8.7%
  4. Amazfit5.2%
  5. Samsung2.7%
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Which smartwatch brands compete with Amazfit?

Amazfit against smartwatch brands worldwide, by month

Share of Search by month for Apple Watch, Garmin, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthApple WatchGarminFitbitAmazfitSamsung
Oct 202555.8%27.1%8.4%5.3%3.4%
Nov 202556%27.9%8.4%5.1%2.6%
Dec 202557.6%27.6%7.2%5.1%2.5%
Jan 202652.6%30.9%8%5.7%2.8%
Feb 202652.5%30.6%8%5.7%3.2%
Mar 202648.6%34.6%7.6%6.3%3%
Apr 202648.1%34.2%8.8%6.2%2.8%
May 202644.4%33%14.3%5.7%2.6%
Jun 202646%33%12.3%6%2.6%
Jul 202647.1%33.5%10.3%6.2%2.9%
Aug 202648.6%34.8%8.7%5.2%2.7%
Sep 2026—————

  1. 1.Apple Watch

    48.6%

    Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  2. 2.Garmin

    34.8%

    Held 2nd. 5.4M estimated branded searches, +23.2% vs prior month. Share +1.3 points.

  3. 3.Fitbit

    8.7%

    Held 3rd. 1.3M estimated branded searches, -0.5% vs prior month. Share -1.7 points.

  4. 4.Amazfit

    5.2%

    Held 4th. 795K estimated branded searches, -0.66% vs prior month. Share -1 points.

  5. 5.Samsung

    2.7%

    Held 5th. 422K estimated branded searches, +12% vs prior month. Share -0.2 points.

Compare search popularity between Amazfit and its closest rivals

How has branded search demand for Amazfit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazfit worldwide rose from 705K to 795K.
  • Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among smartwatch brands worldwide peaked at 6.3% in March 2026 and was lowest at 5.1% in November 2025.

How did search popularity change for smartwatch brands worldwide in August 2026?

  1. In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.

  2. In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.

  3. In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.

  4. In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.

Where does Amazfit compete?

Amazfit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands4th of 55.2%Shown above
Fitness watch brands3rd of 510.3%Show ranking
Running watches2nd of 611.1%Show ranking

How is Amazfit measured?

Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • amazfit
  • amazfit balance
  • amazfit com
  • amazfit fitness watch
  • amazfit gtr
  • amazfit smartwatch
  • fitness watch amazfit
  • smartwatch amazfit

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How the Brand Demand Index is measured

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