How popular isAmazfit in search?
In September 2026, there were an estimated 788K branded searches for Amazfit worldwide which is up 11.9% over the last 12 months. Amazfit holds 13.9% estimated Share of Search among fitness tracker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fitness tracker brands compete with Amazfit?
Share of Search by month for WHOOP, Fitbit, Amazfit, Oura. The figures are in the table below the chart.
View monthly share of search table
| Month | WHOOP | Fitbit | Amazfit | Oura | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 27.8% | 15.3% | 8.4% | 0.02% |
| Nov 2025 | 43.9% | 30.3% | 16.7% | 9.1% | 0.02% |
| Dec 2025 | 47.3% | 26.7% | 18% | 8% | 0.03% |
| Jan 2026 | 52.3% | 24.1% | 16.3% | 7.3% | 0.02% |
| Feb 2026 | 51.5% | 24.6% | 16.5% | 7.4% | 0.03% |
| Mar 2026 | 53.9% | 21.1% | 17.2% | 7.7% | 0.03% |
| Apr 2026 | 52.6% | 24.7% | 16.6% | 6.1% | 0.02% |
| May 2026 | 47.8% | 34% | 12.5% | 5.6% | 0.02% |
| Jun 2026 | 45.9% | 31.9% | 14.3% | 7.8% | 0.02% |
| Jul 2026 | 53.9% | 25.6% | 14.1% | 6.3% | 0.02% |
| Aug 2026 | 53.6% | 25.8% | 14.2% | 6.4% | 0.02% |
| Sep 2026 | 51.8% | 25.1% | 13.9% | 9.3% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 2.5M | -0.98% | -1.9 points | |
| 2, held 2nd | 25.1% | 1.2M | 0% | -0.7 points | |
| 3, held 3rd | 13.9% | 673K | 0% | -0.4 points | |
| 4, held 4th | 9.3% | 450K | +49.5% | +2.9 points | |
| 5, held 5th | 0.02% | 880 | 0% | 0 points |
1.
WHOOP51.8%
Held 1st. 2.5M estimated branded searches, -0.98% vs prior month. Share -1.9 points.
2.
Fitbit25.1%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Amazfit13.9%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Oura9.3%
Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +2.9 points.
5.
Polar0.02%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Amazfit and its closest rivals
How has branded search demand for Amazfit changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazfit worldwide rose from 704K to 788K.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among fitness tracker brands worldwide decreased from 15.3% to 13.9%.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among fitness tracker brands worldwide peaked at 18% in December 2025 and was lowest at 12.5% in May 2026.
How did search popularity change for fitness tracker brands worldwide in September 2026?
4 changes
In September 2026, Oura gained estimated Share of Search among fitness tracker brands worldwide, from 6.4% to 9.3%.
In September 2026, WHOOP lost estimated Share of Search among fitness tracker brands worldwide, from 53.6% to 51.8%.
In September 2026, Fitbit lost estimated Share of Search among fitness tracker brands worldwide, from 25.8% to 25.1%.
Estimated monthly branded searches for Amazfit worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Where does Amazfit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smartwatch brands | 4th of 5 | 4.6% | Show ranking |
| Fitness watch brands | 3rd of 5 | 12% | Show ranking |
| Running watches | 3rd of 6 | 11.8% | Show ranking |
| Smart scale brands | 3rd of 6 | 10.9% | Show ranking |
| Fitness tracker brands | 3rd of 5 | 13.9% | Shown above |
How is Amazfit measured?
Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- amazfit
- amazfit balance
- amazfit fitness watch
- amazfit gtr
- amazfit smartwatch
- fitness watch amazfit
- smartwatch amazfit
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