Brandwave

Amazfit vs Samsung Galaxy Watch:Which is more popular?

In September 2026, Amazfit had more branded searches than Samsung Galaxy Watch among fitness tracker brands worldwide. Amazfit had about 673,000 branded searches, while Samsung Galaxy Watch had 602,000. Amazfit made up 4% of all fitness tracker brand searches we track, and Samsung Galaxy Watch accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about fitness tracker brands, Samsung Galaxy Watch appeared in three of the five answers and Amazfit in none.

Among fitness tracker brands worldwide in September 2026

Who do people search for more?

Amazfit, about 12% more searches than Samsung Galaxy Watch

Amazfit 673K searchesSamsung Galaxy Watch 602K searches

Who does AI mention more?

Samsung Galaxy Watch, mentioned in 3 of 5 answers, Amazfit in 0

Samsung Galaxy Watch in 3 of 5Amazfit in 0 of 5

Who does AI recommend more?

Samsung Galaxy Watch, the only one of the two named

Samsung Galaxy Watch first in 3Amazfit never named

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Top fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Watch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazfit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fitbit1st
  2. Garmin2nd
  3. Apple Watch3rd
  4. Samsung Galaxy Watch4th
  5. Oura5th
  6. WHOOP6th
  7. Amazfit–
  8. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oura3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WHOOP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness tracker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Amazfit or Samsung Galaxy Watch more popular in search?

This chart shows how often people search Google for Amazfit and Samsung Galaxy Watch by name. Each line represents a brand's share of searches for all eight fitness tracker brands we track, month by month, from English-language searches worldwide.

Amazfit and Samsung Galaxy Watch among fitness tracker brands worldwide, by month

Share of searches by month for Amazfit, Samsung Galaxy Watch. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminWHOOPFitbitAmazfitSamsung Galaxy WatchOuraPolar
Oct 202553.4%18.2%11.6%6.7%3.7%4.4%2%<0.01%
Nov 202554.4%18.8%9.9%6.9%3.8%4.1%2.1%<0.01%
Dec 202555.3%19.1%10.1%5.7%3.8%4.2%1.7%<0.01%
Jan 202649.6%20.7%13.4%6.2%4.2%4.1%1.9%<0.01%
Feb 202650%20.8%13.1%6.3%4.2%3.7%1.9%<0.01%
Mar 202645.5%23.2%14.6%5.7%4.7%4.2%2.1%<0.01%
Apr 202645.3%23.1%14.7%6.9%4.6%3.8%1.7%<0.01%
May 202641.5%20.9%16%11.4%4.2%4.2%1.9%<0.01%
Jun 202643.3%21.8%14%9.7%4.4%4.3%2.4%<0.01%
Jul 202641.8%21.3%16.3%7.8%4.3%6.6%1.9%<0.01%
Aug 202645.4%23.1%14.4%6.9%3.8%4.6%1.7%<0.01%
Sep 202648.1%19.7%14.8%7.2%4%3.5%2.7%<0.01%

How has the Amazfit and Samsung Galaxy Watch comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Amazfit took it in January 2026, Samsung Galaxy Watch took it in July 2026, Amazfit took it in September 2026.
  • Across the 12 months ending September 2026, Amazfit’s share of searches among fitness tracker brands worldwide moved from 3.7% to 4%, and its estimated monthly branded searches moved from 550K to 673K.
  • Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among fitness tracker brands worldwide moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 669K to 602K.

How did search popularity change for fitness tracker brands worldwide in September 2026?

2 changes
  1. In September 2026, Samsung Galaxy Watch lost share of searches among fitness tracker brands worldwide, from 4.6% to 3.5%.

  2. In September 2026, Amazfit rose from 6th to 5th among fitness tracker brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazfit’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazfit

1 branded search term

  • amazfit

Samsung Galaxy Watch

2 branded search terms

  • galaxy watch
  • samsung galaxy watch

How the Brand Demand Index is measured

Other head-to-heads among fitness tracker brands

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