How popular isSuunto in search?
In August 2026, there were an estimated 310K branded searches for Suunto worldwide which held steady over the last 11 months. Suunto holds 4.3% estimated Share of Search among running watches worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which running watches compete with Suunto?
Share of Search by month for Garmin, Amazfit, COROS, Suunto, Withings. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Amazfit | COROS | Suunto | Withings | Polar |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 13.3% | 8.5% | 5.9% | 3.2% | 0.6% |
| Nov 2025 | 70.9% | 12.9% | 7% | 4.9% | 3.7% | 0.59% |
| Dec 2025 | 72.3% | 13.5% | 6.1% | 4.2% | 3.4% | 0.53% |
| Jan 2026 | 72% | 13.3% | 6% | 4.2% | 3.9% | 0.59% |
| Feb 2026 | 71.2% | 13.2% | 6% | 5% | 4% | 0.58% |
| Mar 2026 | 72.6% | 13.1% | 6.1% | 4.2% | 3.3% | 0.55% |
| Apr 2026 | 73.1% | 13.2% | 6.2% | 4.3% | 2.7% | 0.45% |
| May 2026 | 72.9% | 12.7% | 7.2% | 4.1% | 2.6% | 0.44% |
| Jun 2026 | 72.8% | 13.3% | 6.1% | 4.2% | 3.2% | 0.4% |
| Jul 2026 | 73% | 13.4% | 6.2% | 4.3% | 2.7% | 0.42% |
| Aug 2026 | 75.1% | 11.1% | 6.3% | 4.3% | 2.7% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.1% | 5.4M | +23.2% | +2.2 points | |
| 2, held 2nd | 11.1% | 795K | -0.66% | -2.3 points | |
| 3, held 3rd | 6.3% | 450K | +22.3% | +0.1 points | |
| 4, held 4th | 4.3% | 310K | +21.5% | +0.1 points | |
| 5, held 5th | 2.7% | 193K | +18.4% | 0 points | |
| 6, held 6th | 0.36% | 25.5K | +2.7% | -0.1 points |
1.
Garmin75.1%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +2.2 points.
2.
Amazfit11.1%
Held 2nd. 795K estimated branded searches, -0.66% vs prior month. Share -2.3 points.
3.
COROS
6.3%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
4.
Suunto4.3%
Held 4th. 310K estimated branded searches, +21.5% vs prior month. Share +0.1 points.
5.
Withings2.7%
Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share 0 points.
6.
Polar0.36%
Held 6th. 25.5K estimated branded searches, +2.7% vs prior month. Share -0.1 points.
Compare search popularity between Suunto and its closest rivals
How has branded search demand for Suunto changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Suunto worldwide held steady, from 315K to 310K.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among running watches worldwide decreased from 5.9% to 4.3%.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among running watches worldwide peaked at 5.9% in October 2025 and was lowest at 4.1% in May 2026.
How did search popularity change for running watches worldwide in August 2026?
4 changes
In August 2026, Garmin gained estimated Share of Search among running watches worldwide, from 73% to 75.1%.
In August 2026, Amazfit lost estimated Share of Search among running watches worldwide, from 13.4% to 11.1%.
Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.
Where does Suunto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Running watches | 4th of 6 | 4.3% | Shown above |
| Open-ear headphone brands | 3rd of 5 | 17.1% | Show ranking |
How is Suunto measured?
Brandwave collects information about searches that people make online using Suunto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- suunto
- suunto com
- suunto headphones
- suunto open ear headphones
- suunto sonic
- suunto wing
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Is Suunto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.