Suunto vs Tudor:Which is searched more?
In September 2026, Tudor had more branded searches than Suunto among dive watch brands worldwide. Tudor had about 368,000 branded searches, while Suunto had 246,000. Tudor made up 9.3% of all dive watch brand searches we track, and Suunto accounted for 6.2%. These are worldwide searches for English-language branded terms.
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Is Suunto or Tudor more popular in search?
Compare the dive watch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tudor, Suunto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seiko | Tissot | Tudor | Christopher Ward | Suunto | Cressi | Doxa | Mares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Nov 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Dec 2025 | 45.3% | 37.1% | 6.1% | 4.1% | 6.1% | 0.67% | 0.55% | 0.06% |
| Jan 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Feb 2026 | 47% | 31.3% | 6.3% | 6.3% | 7.7% | 0.7% | 0.57% | 0.07% |
| Mar 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Apr 2026 | 42.2% | 34.4% | 10.4% | 4.6% | 6.9% | 0.76% | 0.63% | 0.08% |
| May 2026 | 43.5% | 35.6% | 8.7% | 4.8% | 5.8% | 0.79% | 0.64% | 0.07% |
| Jun 2026 | 46.4% | 30.9% | 9.3% | 5.1% | 6.2% | 1.3% | 0.69% | 0.08% |
| Jul 2026 | 41.4% | 33.7% | 10.2% | 5.6% | 6.8% | 1.4% | 0.91% | 0.1% |
| Aug 2026 | 45.2% | 30.2% | 9.1% | 6.1% | 7.4% | 1.2% | 0.67% | 0.09% |
| Sep 2026 | 46.1% | 30.7% | 9.3% | 6.2% | 6.2% | 0.83% | 0.68% | 0.07% |
How has the Suunto and Tudor comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tudor took it in April 2026.
- Across the 12 months ending September 2026, Suunto’s share of searches among dive watch brands worldwide moved from 7.9% to 6.2%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Tudor’s share of searches among dive watch brands worldwide moved from 6.4% to 9.3%, and its estimated monthly branded searches moved from 246K to 368K.
How did search popularity change for dive watch brands worldwide in September 2026?
2 changes
In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%.
Estimated monthly branded searches for Tudor worldwide rose 49.6% over 12 measured months, from 246K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Suunto’s and Tudor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dive watch brands
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