Brandwave

How popular isTudor in search?

In September 2026, people searched for Tudor by name about 368,000 times worldwide, a 49.6% increase from the previous year. These searches made up 9.3% of all global dive watch brand searches, placing Tudor third out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Seiko46.1%
  2. Tissot30.7%
  3. Tudor9.3%
  4. Christopher Ward6.2%
  5. Suunto6.2%
  6. Cressi0.83%
  7. Doxa0.68%
  8. Mares0.07%
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Which dive watch brands compete with Tudor?

Tudor against dive watch brands worldwide, by month

Share of searches by month for Seiko, Tissot, Tudor, Christopher Ward, Suunto. The figures are in the table below the chart.

View monthly share of searches table
MonthSeikoTissotTudorChristopher WardSuuntoCressiDoxaMares
Oct 202548%32%6.4%4.3%7.9%0.71%0.58%0.08%
Nov 202548%32%6.4%4.3%7.9%0.71%0.58%0.08%
Dec 202545.3%37.1%6.1%4.1%6.1%0.67%0.55%0.06%
Jan 202648.2%32.1%6.5%5.3%6.5%0.71%0.58%0.07%
Feb 202647%31.3%6.3%6.3%7.7%0.7%0.57%0.07%
Mar 202648.2%32.1%6.5%5.3%6.5%0.71%0.58%0.07%
Apr 202642.2%34.4%10.4%4.6%6.9%0.76%0.63%0.08%
May 202643.5%35.6%8.7%4.8%5.8%0.79%0.64%0.07%
Jun 202646.4%30.9%9.3%5.1%6.2%1.3%0.69%0.08%
Jul 202641.4%33.7%10.2%5.6%6.8%1.4%0.91%0.1%
Aug 202645.2%30.2%9.1%6.1%7.4%1.2%0.67%0.09%
Sep 202646.1%30.7%9.3%6.2%6.2%0.83%0.68%0.07%

  1. 1.Seiko

    46.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Tissot

    30.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Tudor

    9.3%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Christopher Ward

    6.2%

    Moved from 5th to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Suunto

    6.2%

    Moved from 4th to 5th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  6. 6.Cressi

    0.83%

    Held 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.

  7. 7.Doxa

    0.68%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Mares

    0.07%

    Held 8th. 2.7K estimated branded searches, -24.4% vs prior month. Share 0 points.

Compare search popularity between Tudor and its closest rivals

Every comparison with Tudor

7 comparisons

How has branded search demand for Tudor changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tudor worldwide rose from 246K to 368K.
  • Across the 12 months ending September 2026, Tudor’s share of searches among dive watch brands worldwide increased from 6.4% to 9.3%.
  • Across the 12 months ending September 2026, Tudor’s share of searches among dive watch brands worldwide peaked at 10.4% in April 2026 and was lowest at 6.1% in December 2025.
  • Across the 12 months ending September 2026, Tudor rose from 4th to 3rd among dive watch brands worldwide.

How did search popularity change for dive watch brands worldwide in September 2026?

6 changes

  1. In September 2026, Seiko gained share of searches among dive watch brands worldwide, from 45.2% to 46.1%.

  2. In September 2026, Tissot gained share of searches among dive watch brands worldwide, from 30.2% to 30.7%.

  3. In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%.

  4. Christopher Ward’s share of searches among dive watch brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in September 2026.

  5. Estimated monthly branded searches for Tudor worldwide rose 49.6% over 12 measured months, from 246K to 368K in September 2026.

  6. Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are Tudor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tudor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tudor watch

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