Brandwave

Doxa vs Tudor:Which is more popular?

In September 2026, Tudor had more branded searches than Doxa among dive watch brands worldwide. Tudor had about 368,000 branded searches, while Doxa had 27,100. Tudor made up 9.3% of all dive watch brand searches we track, and Doxa accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about dive watch brands, Tudor appeared in four of the five answers and Doxa in three. Tudor was mentioned before Doxa in three out of four answers.

Among dive watch brands worldwide in September 2026

Who do people search for more?

Tudor, about 14 searches for every 1 for Doxa

Tudor 368K searchesDoxa 27.1K searches

Who does AI mention more?

Tudor, mentioned in 4 of 5 answers, Doxa in 3

Tudor in 4 of 5Doxa in 3 of 5

Who does AI recommend more?

Tudor, named ahead of Doxa in 3 of 4 answers

Tudor first in 3Doxa first in 1

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Top dive watch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tudor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Doxa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tudor was listed before Doxa in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seiko1st
  2. Tudor2nd
  3. Tissot3rd
  4. Doxa4th
  5. Christopher Ward5th
  6. Suunto–
  7. Cressi–
  8. Mares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tudor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Christopher Ward3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doxa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tissot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suunto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive watch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Doxa or Tudor more popular in search?

This chart shows how often people search Google for Doxa and Tudor by name. Each line represents a brand's share of searches for all eight dive watch brands we track, month by month, from English-language searches worldwide.

Doxa and Tudor among dive watch brands worldwide, by month

Share of searches by month for Tudor, Doxa. The figures are in the table below the chart.

View monthly share of searches table
MonthSeikoTissotTudorChristopher WardSuuntoCressiDoxaMares
Oct 202548%32%6.4%4.3%7.9%0.71%0.58%0.08%
Nov 202548%32%6.4%4.3%7.9%0.71%0.58%0.08%
Dec 202545.3%37.1%6.1%4.1%6.1%0.67%0.55%0.06%
Jan 202648.2%32.1%6.5%5.3%6.5%0.71%0.58%0.07%
Feb 202647%31.3%6.3%6.3%7.7%0.7%0.57%0.07%
Mar 202648.2%32.1%6.5%5.3%6.5%0.71%0.58%0.07%
Apr 202642.2%34.4%10.4%4.6%6.9%0.76%0.63%0.08%
May 202643.5%35.6%8.7%4.8%5.8%0.79%0.64%0.07%
Jun 202646.4%30.9%9.3%5.1%6.2%1.3%0.69%0.08%
Jul 202641.4%33.7%10.2%5.6%6.8%1.4%0.91%0.1%
Aug 202645.2%30.2%9.1%6.1%7.4%1.2%0.67%0.09%
Sep 202646.1%30.7%9.3%6.2%6.2%0.83%0.68%0.07%

How has the Doxa and Tudor comparison changed over the last 12 months?

3 findings
  • Tudor was ahead of Doxa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Doxa’s share of searches among dive watch brands worldwide moved from 0.58% to 0.68%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Tudor’s share of searches among dive watch brands worldwide moved from 6.4% to 9.3%, and its estimated monthly branded searches moved from 246K to 368K.

How did search popularity change for dive watch brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Tudor worldwide rose 49.6% over 12 measured months, from 246K to 368K in September 2026.

  2. Estimated monthly branded searches for Doxa worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Doxa’s and Tudor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Doxa

1 branded search term

  • doxa watch

Tudor

1 branded search term

  • tudor watch

How the Brand Demand Index is measured

Other head-to-heads among dive watch brands

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