Brandwave

How popular isTissot?

In September 2026, people searched for Tissot by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 30.7% of all global dive watch brand searches, placing Tissot second out of eight brands. When we asked both ChatGPT and Google AI Overviews about dive watch brands, Tissot appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Tissot is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. SeikoShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TissotShare of searches 30.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TudorShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Christopher WardShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. SuuntoShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top dive watch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tissot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tissot is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seiko1st
  2. Tudor2nd
  3. Tissot3rd
  4. Doxa4th
  5. Christopher Ward5th
  6. Suunto–
  7. Cressi–
  8. Mares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tudor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Christopher Ward3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doxa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tissot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suunto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive watch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dive watch brands compete with Tissot?

Tissot against dive watch brands worldwide, by month

Share of searches by month for Seiko, Tissot, Tudor, Christopher Ward, Suunto. The figures are in the table below the chart.

View monthly share of searches table
MonthSeikoTissotTudorChristopher WardSuuntoCressiDoxaMares
Oct 202548%32%6.4%4.3%7.9%0.71%0.58%0.08%
Nov 202548%32%6.4%4.3%7.9%0.71%0.58%0.08%
Dec 202545.3%37.1%6.1%4.1%6.1%0.67%0.55%0.06%
Jan 202648.2%32.1%6.5%5.3%6.5%0.71%0.58%0.07%
Feb 202647%31.3%6.3%6.3%7.7%0.7%0.57%0.07%
Mar 202648.2%32.1%6.5%5.3%6.5%0.71%0.58%0.07%
Apr 202642.2%34.4%10.4%4.6%6.9%0.76%0.63%0.08%
May 202643.5%35.6%8.7%4.8%5.8%0.79%0.64%0.07%
Jun 202646.4%30.9%9.3%5.1%6.2%1.3%0.69%0.08%
Jul 202641.4%33.7%10.2%5.6%6.8%1.4%0.91%0.1%
Aug 202645.2%30.2%9.1%6.1%7.4%1.2%0.67%0.09%
Sep 202646.1%30.7%9.3%6.2%6.2%0.83%0.68%0.07%

  1. 1.Seiko

    46.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Tissot

    30.7%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Tudor

    9.3%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Christopher Ward

    6.2%

    Moved from 5th to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Suunto

    6.2%

    Moved from 4th to 5th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  6. 6.Cressi

    0.83%

    Held 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.

  7. 7.Doxa

    0.68%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Mares

    0.07%

    Held 8th. 2.7K estimated branded searches, -24.4% vs prior month. Share 0 points.

Compare popularity between Tissot and its closest rivals

Every comparison with Tissot

16 comparisons

How has branded search demand for Tissot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tissot worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Tissot’s share of searches among dive watch brands worldwide decreased from 32% to 30.7%.
  • Across the 12 months ending September 2026, Tissot’s share of searches among dive watch brands worldwide peaked at 37.1% in December 2025 and was lowest at 30.2% in August 2026.

How did search popularity change for dive watch brands worldwide in September 2026?

6 changes

  1. In September 2026, Seiko gained share of searches among dive watch brands worldwide, from 45.2% to 46.1%.

  2. In September 2026, Tissot gained share of searches among dive watch brands worldwide, from 30.2% to 30.7%.

  3. In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%.

  4. Christopher Ward’s share of searches among dive watch brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in September 2026.

  5. Estimated monthly branded searches for Tudor worldwide rose 49.6% over 12 measured months, from 246K to 368K in September 2026.

  6. Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are Tissot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tissot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tissot

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How the Brand Demand Index is measured

Where does Tissot compete?

Tissot is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Watch brands4th of 87.9%Show ranking
Luxury watch brands5th of 88.9%Show ranking
Dive watch brands2nd of 830.7%Shown above
Creator with pink hair and a pink jacket

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