How popular isChristopher Ward?
In September 2026, people searched for Christopher Ward by name about 246,000 times worldwide, a 49.1% increase from the previous year. These searches made up 6.2% of all global dive watch brand searches, placing Christopher Ward fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about dive watch brands, Christopher Ward appeared in three of the five answers and was the fifth most recommended of the eight.
Christopher Ward is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.
SeikoShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TissotShare of searches 30.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TudorShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Christopher WardShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SuuntoShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top dive watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Christopher Ward was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Christopher Ward is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tudor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Christopher Ward3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Doxa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tissot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suunto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dive watch brands
5 answers
Asked ChatGPT
“Which dive watch brand should I buy?”
Asked ChatGPT
“What are the best dive watch brands?”
Asked ChatGPT
“What's the best dive watch brand for a recreational diver?”
Searched Google, AI Overview
“best dive watch”
Searched Google, AI Overview
“watch for diving”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dive watch brands compete with Christopher Ward?
Share of searches by month for Seiko, Tissot, Tudor, Christopher Ward, Suunto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seiko | Tissot | Tudor | Christopher Ward | Suunto | Cressi | Doxa | Mares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Nov 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Dec 2025 | 45.3% | 37.1% | 6.1% | 4.1% | 6.1% | 0.67% | 0.55% | 0.06% |
| Jan 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Feb 2026 | 47% | 31.3% | 6.3% | 6.3% | 7.7% | 0.7% | 0.57% | 0.07% |
| Mar 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Apr 2026 | 42.2% | 34.4% | 10.4% | 4.6% | 6.9% | 0.76% | 0.63% | 0.08% |
| May 2026 | 43.5% | 35.6% | 8.7% | 4.8% | 5.8% | 0.79% | 0.64% | 0.07% |
| Jun 2026 | 46.4% | 30.9% | 9.3% | 5.1% | 6.2% | 1.3% | 0.69% | 0.08% |
| Jul 2026 | 41.4% | 33.7% | 10.2% | 5.6% | 6.8% | 1.4% | 0.91% | 0.1% |
| Aug 2026 | 45.2% | 30.2% | 9.1% | 6.1% | 7.4% | 1.2% | 0.67% | 0.09% |
| Sep 2026 | 46.1% | 30.7% | 9.3% | 6.2% | 6.2% | 0.83% | 0.68% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 1.8M | 0% | +0.8 points | |
| 2, held 2nd | 30.7% | 1.2M | 0% | +0.5 points | |
| 3, held 3rd | 9.3% | 368K | 0% | +0.2 points | |
| 4, moved from 5th to 4th | 6.2% | 246K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.2% | 246K | -18.3% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.83% | 33.1K | -33.1% | -0.4 points | |
| 7, held 7th | 0.68% | 27.1K | 0% | 0 points | |
| 8, held 8th | 0.07% | 2.7K | -24.4% | 0 points |
1.
Seiko46.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Tissot30.7%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Tudor9.3%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.2%
Moved from 5th to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Suunto6.2%
Moved from 4th to 5th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
6.
Cressi0.83%
Held 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.
7.
Doxa0.68%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Mares0.07%
Held 8th. 2.7K estimated branded searches, -24.4% vs prior month. Share 0 points.
Compare popularity between Christopher Ward and its closest rivals
Every comparison with Christopher Ward
7 comparisons
How has branded search demand for Christopher Ward changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Christopher Ward worldwide rose from 165K to 246K.
- Across the 12 months ending September 2026, Christopher Ward’s share of searches among dive watch brands worldwide increased from 4.3% to 6.2%.
- Across the 12 months ending September 2026, Christopher Ward’s share of searches among dive watch brands worldwide peaked at 6.3% in February 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Christopher Ward rose from 5th to 4th among dive watch brands worldwide.
How did search popularity change for dive watch brands worldwide in September 2026?
6 changes

In September 2026, Seiko gained share of searches among dive watch brands worldwide, from 45.2% to 46.1%.

In September 2026, Tissot gained share of searches among dive watch brands worldwide, from 30.2% to 30.7%.

In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%.

Christopher Ward’s share of searches among dive watch brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in September 2026.

Estimated monthly branded searches for Tudor worldwide rose 49.6% over 12 measured months, from 246K to 368K in September 2026.

Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are Christopher Ward’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Christopher Ward’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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