Brandwave

Soundcore vs Suunto:Which is more popular by branded search?

In August 2026, Soundcore had more branded searches than Suunto among open-ear headphone brands worldwide. Soundcore was estimated to have 683K branded searches compared to Suunto’s 310K, and held a 37.6% Share of Search versus Suunto’s 17.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among open-ear headphone brands worldwide in August 2026Which is more popular in search, Soundcore or Suunto?
Soundcore37.6%683K searches
vs
Suunto17.1%310K searches

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Which is more popular in search, Soundcore or Suunto?

Compare brands that offer open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Soundcore and Suunto among open-ear headphone brands worldwide, by month

Share of Search by month for Soundcore, Suunto. The figures are in the table below the chart.

View monthly share of search table
MonthShokzSoundcoreSuuntoTOZOCleer Audio
Oct 202542.4%35.5%20.2%1.8%0.11%
Nov 202549.5%33.2%15.8%1.4%0.08%
Dec 202547.5%36.9%13.8%1.6%0.09%
Jan 202648.5%34%15.6%1.7%0.11%
Feb 202644.9%36.3%17.2%1.6%0.09%
Mar 202648.2%34.3%15.7%1.7%0.09%
Apr 202648.2%34.2%15.7%1.7%0.09%
May 202646.1%37.8%14.6%1.4%0.08%
Jun 202645.7%38.3%14.6%1.3%0.08%
Jul 202648.1%35.1%15.4%1.4%0.08%
Aug 202643.9%37.6%17.1%1.3%0.08%
Sep 2026—————

How has the Soundcore and Suunto comparison changed over the last 12 months?

  • Soundcore was ahead of Suunto in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among open-ear headphone brands worldwide moved from 35.5% to 37.6%, and its estimated monthly branded searches moved from 552K to 683K.
  • Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide moved from 20.2% to 17.1%, and its estimated monthly branded searches moved from 315K to 310K.

How did search popularity change for open-ear headphone brands worldwide in August 2026?

  1. In August 2026, Soundcore gained estimated Share of Search among open-ear headphone brands worldwide, from 35.1% to 37.6%.

  2. In August 2026, Suunto gained estimated Share of Search among open-ear headphone brands worldwide, from 15.4% to 17.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Soundcore’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Soundcore

11 branded search terms

  • bluetooth speaker soundcore
  • headphones soundcore
  • open ear headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore com
  • soundcore headphones
  • soundcore open ear headphones
  • soundcore speaker
  • speaker soundcore

Suunto

6 branded search terms

  • suunto
  • suunto com
  • suunto headphones
  • suunto open ear headphones
  • suunto sonic
  • suunto wing

How the Brand Demand Index is measured

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