Marine electronics brands:Which brands are most popular in search?
In August 2026, Garmin was the most searched among marine electronics brands worldwide, with an estimated 5.4M branded searches and 98.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the marine electronics brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Lowrance | Raymarine | Simrad | B&G | Furuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.1% | 0.89% | 0.6% | 0.4% | <0.01% | <0.01% |
| Nov 2025 | 98.5% | 0.71% | 0.48% | 0.32% | <0.01% | <0.01% |
| Dec 2025 | 98.7% | 0.61% | 0.41% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 98.5% | 0.74% | 0.41% | 0.33% | <0.01% | <0.01% |
| Feb 2026 | 98.2% | 0.91% | 0.5% | 0.41% | <0.01% | <0.01% |
| Mar 2026 | 98.2% | 0.91% | 0.5% | 0.33% | <0.01% | <0.01% |
| Apr 2026 | 98.4% | 0.75% | 0.5% | 0.33% | <0.01% | <0.01% |
| May 2026 | 98.1% | 0.88% | 0.59% | 0.39% | <0.01% | <0.01% |
| Jun 2026 | 98.2% | 0.91% | 0.5% | 0.41% | <0.01% | <0.01% |
| Jul 2026 | 98.3% | 0.75% | 0.5% | 0.41% | <0.01% | <0.01% |
| Aug 2026 | 98.6% | 0.61% | 0.41% | 0.33% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.6% | 5.4M | +23.2% | +0.3 points | |
| 2, held 2nd | 0.61% | 33.1K | 0% | -0.1 points | |
| 3, held 3rd | 0.41% | 22.2K | 0% | -0.1 points | |
| 4, held 4th | 0.33% | 18.1K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 210 | -19.2% | 0 points | |
| 6, held 6th | <0.01% | 70 | -22.2% | 0 points |
1.
Garmin98.6%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.3 points.
2.
Lowrance0.61%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.41%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Simrad0.33%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.B&G
<0.01%
Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
6.
Furuno
<0.01%
Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among marine electronics brands worldwide?
6 brands
In August 2026, Garmin was the most searched among marine electronics brands worldwide, with an estimated 5.4M branded searches and 98.6% estimated Share of Search within this set. Lowrance is in 2nd place, 98 percentage points behind at 0.61% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Garmin | 98.1% → 98.6% | 98.7%Dec 2025 | 98.1%Oct 2025 | 1st |
| Lowrance | 0.89% → 0.61% | 0.91%Mar 2026 | 0.61%Aug 2026 | 2nd |
 Raymarine | 0.6% → 0.41% | 0.6%Oct 2025 | 0.41%Jan 2026 | 3rd |
| Simrad | 0.4% → 0.33% | 0.41%Jul 2026 | 0.27%Dec 2025 | 4th |
| B&G | <0.01% | <0.01%Oct 2025 | <0.01%Dec 2025 | 5th |
| Furuno | <0.01% | <0.01%Feb 2026 | <0.01%Aug 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among marine electronics brands worldwide increased from 98.1% to 98.6%.
- Across the 11 months ending August 2026, Lowrance, Raymarine, Simrad, B&G and Furuno held steady: their estimated Share of Search among marine electronics brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for marine electronics brands worldwide in August 2026?
3 changes
Garmin’s estimated Share of Search among marine electronics brands worldwide has gained ground for 3 months in a row, from 98.1% to 98.6% in August 2026.
Estimated monthly branded searches for Simrad worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for B&G worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
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