Brandwave

How popular isHumminbird in search?

In September 2026, there were an estimated 38.9K branded searches for Humminbird worldwide which is down 5.6% over the last 12 months. Humminbird holds 0.83% estimated Share of Search among marine electronics brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin71.1%
  2. B&G25.9%
  3. Lowrance0.93%
  4. Humminbird0.83%
  5. Raymarine0.54%
  6. Simrad0.45%
  7. Furuno0.28%
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Which marine electronics brands compete with Humminbird?

Humminbird against marine electronics brands worldwide, by month

Share of Search by month for Garmin, B&G, Humminbird. The figures are in the table below the chart.

View monthly share of search table
MonthGarminB&GLowranceHumminbirdRaymarineSimradFuruno
Oct 202562.4%34.1%1.1%0.94%0.67%0.46%0.3%
Nov 202566.9%30%0.99%0.82%0.57%0.41%0.27%
Dec 202567.1%30.1%0.83%0.91%0.47%0.34%0.27%
Jan 202666.9%30%0.99%0.96%0.49%0.4%0.27%
Feb 202666.6%29.7%1.2%1.2%0.57%0.49%0.33%
Mar 202670.4%25.7%1.3%1.2%0.62%0.46%0.28%
Apr 202670.6%25.7%1.1%1.2%0.62%0.45%0.28%
May 202670.2%25.6%1.3%1.3%0.76%0.53%0.28%
Jun 202670.3%25.6%1.4%1.3%0.65%0.54%0.28%
Jul 202670.5%25.7%1.2%1.1%0.66%0.56%0.29%
Aug 202674.6%22.2%0.98%0.92%0.57%0.46%0.25%
Sep 202671.1%25.9%0.93%0.83%0.54%0.45%0.28%

  1. 1.Garmin

    71.1%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.5 points.

  2. 2.B&G

    25.9%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +3.6 points.

  3. 3.Lowrance

    0.93%

    Held 3rd. 44K estimated branded searches, -18.4% vs prior month. Share 0 points.

  4. 4.Humminbird

    0.83%

    Held 4th. 38.9K estimated branded searches, -22.8% vs prior month. Share -0.1 points.

  5. 5.Raymarine

    0.54%

    Held 5th. 25.4K estimated branded searches, -18.6% vs prior month. Share 0 points.

  6. 6.Simrad

    0.45%

    Held 6th. 21K estimated branded searches, -17% vs prior month. Share 0 points.

  7. 7.Furuno

    0.28%

    Held 7th. 13.4K estimated branded searches, -2.2% vs prior month. Share 0 points.

Compare search popularity between Humminbird and its closest rivals

Every comparison with Humminbird

How has branded search demand for Humminbird changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Humminbird worldwide fell from 41.2K to 38.9K.
  • Across the 12 months ending September 2026, Humminbird’s estimated Share of Search among marine electronics brands worldwide held steady, from 0.94% to 0.83%.

How did search popularity change for marine electronics brands worldwide in September 2026?

  1. In September 2026, B&G gained estimated Share of Search among marine electronics brands worldwide, from 22.2% to 25.9%.

  2. In September 2026, Garmin lost estimated Share of Search among marine electronics brands worldwide, from 74.6% to 71.1%.

  3. Estimated monthly branded searches for Raymarine worldwide fell 13.9% over 12 measured months, from 29.5K to 25.4K in September 2026.

  4. Estimated monthly branded searches for Lowrance worldwide fell 11.1% over 12 measured months, from 49.5K to 44K in September 2026.

Where does Humminbird compete?

Humminbird is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Marine electronics brands4th of 70.83%Shown above
Fish finders3rd of 61.1%Show ranking
Depth finder brands3rd of 31.1%Show ranking

How is Humminbird measured?

Brandwave collects information about searches that people make online using Humminbird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • humminbird
  • humminbird fish finders
  • humminbird helix 7
  • humminbird sonar

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How the Brand Demand Index is measured

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