Brandwave

How popular isB&G in search?

In August 2026, there were an estimated 210 branded searches for B&G worldwide which is down 19.2% over the last 11 months. B&G holds <0.01% estimated Share of Search among marine electronics brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin98.6%
  2. Lowrance0.61%
  3. Raymarine0.41%
  4. Simrad0.33%
  5. B&G<0.01%
  6. Furuno<0.01%
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Which marine electronics brands compete with B&G?

B&G against marine electronics brands worldwide, by month

Share of Search by month for Garmin, B&G. The figures are in the table below the chart.

View monthly share of search table
MonthGarminLowranceRaymarineSimradB&GFuruno
Oct 202598.1%0.89%0.6%0.4%<0.01%<0.01%
Nov 202598.5%0.71%0.48%0.32%<0.01%<0.01%
Dec 202598.7%0.61%0.41%0.27%<0.01%<0.01%
Jan 202698.5%0.74%0.41%0.33%<0.01%<0.01%
Feb 202698.2%0.91%0.5%0.41%<0.01%<0.01%
Mar 202698.2%0.91%0.5%0.33%<0.01%<0.01%
Apr 202698.4%0.75%0.5%0.33%<0.01%<0.01%
May 202698.1%0.88%0.59%0.39%<0.01%<0.01%
Jun 202698.2%0.91%0.5%0.41%<0.01%<0.01%
Jul 202698.3%0.75%0.5%0.41%<0.01%<0.01%
Aug 202698.6%0.61%0.41%0.33%<0.01%<0.01%
Sep 2026——————
  1. 1.Garmin

    98.6%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.3 points.

  2. 2.Lowrance

    0.61%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Raymarine

    0.41%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Simrad

    0.33%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.B&G

    <0.01%

    Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

  6. 6.Furuno

    <0.01%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between B&G and its closest rivals

How has branded search demand for B&G changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for B&G worldwide fell from 260 to 210.
  • Across the 11 months ending August 2026, B&G’s estimated Share of Search among marine electronics brands worldwide held steady at <0.01%.

How did search popularity change for marine electronics brands worldwide in August 2026?

  1. Garmin’s estimated Share of Search among marine electronics brands worldwide has gained ground for 3 months in a row, from 98.1% to 98.6% in August 2026.

  2. Estimated monthly branded searches for Simrad worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for B&G worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

How is B&G measured?

Brandwave collects information about searches that people make online using B&G’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • b and g marine

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How the Brand Demand Index is measured

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Is B&G your brand?

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