Brandwave

B&G vs Furuno:Which is more popular by branded search?

In August 2026, B&G had more branded searches than Furuno among marine electronics brands worldwide. B&G was estimated to have 210 branded searches compared to Furuno’s 70, and held a <0.01% Share of Search versus Furuno’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among marine electronics brands worldwide in August 2026Which is more popular in search, B&G or Furuno?
B&G<0.01%210 searches
vs
Furuno<0.01%70 searches

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Which is more popular in search, B&G or Furuno?

Compare the marine electronics brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

B&G and Furuno among marine electronics brands worldwide, by month

Share of Search by month for B&G, Furuno. The figures are in the table below the chart.

View monthly share of search table
MonthGarminLowranceRaymarineSimradB&GFuruno
Oct 202598.1%0.89%0.6%0.4%<0.01%<0.01%
Nov 202598.5%0.71%0.48%0.32%<0.01%<0.01%
Dec 202598.7%0.61%0.41%0.27%<0.01%<0.01%
Jan 202698.5%0.74%0.41%0.33%<0.01%<0.01%
Feb 202698.2%0.91%0.5%0.41%<0.01%<0.01%
Mar 202698.2%0.91%0.5%0.33%<0.01%<0.01%
Apr 202698.4%0.75%0.5%0.33%<0.01%<0.01%
May 202698.1%0.88%0.59%0.39%<0.01%<0.01%
Jun 202698.2%0.91%0.5%0.41%<0.01%<0.01%
Jul 202698.3%0.75%0.5%0.41%<0.01%<0.01%
Aug 202698.6%0.61%0.41%0.33%<0.01%<0.01%
Sep 2026——————

How has the B&G and Furuno comparison changed over the last 12 months?

  • B&G was ahead of Furuno in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, B&G’s estimated Share of Search among marine electronics brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 210.
  • Across the 11 months ending August 2026, Furuno’s estimated Share of Search among marine electronics brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for marine electronics brands worldwide in August 2026?

  1. Estimated monthly branded searches for B&G worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using B&G’s and Furuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B&G

1 branded search term

  • b and g marine

Furuno

1 branded search term

  • furuno nz

How the Brand Demand Index is measured

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