How popular isFuruno in search?
In August 2026, there were an estimated 70 branded searches for Furuno worldwide which held steady over the last 11 months. Furuno holds <0.01% estimated Share of Search among marine electronics brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which marine electronics brands compete with Furuno?
Share of Search by month for Garmin, Furuno. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Lowrance | Raymarine | Simrad | B&G | Furuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.1% | 0.89% | 0.6% | 0.4% | <0.01% | <0.01% |
| Nov 2025 | 98.5% | 0.71% | 0.48% | 0.32% | <0.01% | <0.01% |
| Dec 2025 | 98.7% | 0.61% | 0.41% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 98.5% | 0.74% | 0.41% | 0.33% | <0.01% | <0.01% |
| Feb 2026 | 98.2% | 0.91% | 0.5% | 0.41% | <0.01% | <0.01% |
| Mar 2026 | 98.2% | 0.91% | 0.5% | 0.33% | <0.01% | <0.01% |
| Apr 2026 | 98.4% | 0.75% | 0.5% | 0.33% | <0.01% | <0.01% |
| May 2026 | 98.1% | 0.88% | 0.59% | 0.39% | <0.01% | <0.01% |
| Jun 2026 | 98.2% | 0.91% | 0.5% | 0.41% | <0.01% | <0.01% |
| Jul 2026 | 98.3% | 0.75% | 0.5% | 0.41% | <0.01% | <0.01% |
| Aug 2026 | 98.6% | 0.61% | 0.41% | 0.33% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.6% | 5.4M | +23.2% | +0.3 points | |
| 2, held 2nd | 0.61% | 33.1K | 0% | -0.1 points | |
| 3, held 3rd | 0.41% | 22.2K | 0% | -0.1 points | |
| 4, held 4th | 0.33% | 18.1K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 210 | -19.2% | 0 points | |
| 6, held 6th | <0.01% | 70 | -22.2% | 0 points |
1.
Garmin98.6%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +0.3 points.
2.
Lowrance0.61%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.41%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Simrad0.33%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
B&G<0.01%
Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
6.
Furuno
<0.01%
Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between Furuno and its closest rivals
How has branded search demand for Furuno changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Furuno worldwide held steady at 70.
- Across the 11 months ending August 2026, Furuno’s estimated Share of Search among marine electronics brands worldwide held steady at <0.01%.
How did search popularity change for marine electronics brands worldwide in August 2026?
3 changes
Garmin’s estimated Share of Search among marine electronics brands worldwide has gained ground for 3 months in a row, from 98.1% to 98.6% in August 2026.
Estimated monthly branded searches for Simrad worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for B&G worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
How is Furuno measured?
Brandwave collects information about searches that people make online using Furuno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- furuno nz
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Is Furuno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.